Meta Ads Performance Marketing Executive – Real Estate Company
About the Role
VGM Enterprises is looking for a results-driven Meta Ads Performance Marketing Executive to generate high-quality real estate leads through Facebook and Instagram advertising.
The ideal candidate should have hands-on experience in lead generation campaigns, campaign optimization, audience targeting, retargeting, conversion tracking, and performance analysis.
This is a performance-focused role where success will be measured by lead quality, site visit generation, and overall return on ad spend.
Key ResponsibilitiesMeta Ads Management
- Plan, launch, and manage Facebook & Instagram ad campaigns
- Generate qualified leads for residential plot projects
- Create and optimize Lead Generation, Traffic, Engagement, and Conversion campaigns
- Build and manage retargeting campaigns
- Conduct audience research and targeting
- Scale successful campaigns while maintaining lead quality
- Monitor daily campaign performance and optimize accordingly
Performance Optimization
- Reduce Cost Per Lead (CPL)
- Improve lead quality and conversion rates
- Conduct A/B testing for creatives, audiences, and ad copies
- Analyze campaign performance and implement improvements
- Track key metrics such as CTR, CPC, CPL, and ROAS
Tracking & Analytics
- Configure and manage Meta Pixel
- Set up Conversion API (CAPI)
- Monitor campaign data using Meta Ads Manager
- Prepare weekly and monthly performance reports
- Identify opportunities for campaign growth and optimization
Creative Coordination
- Create or coordinate ad creatives for campaigns
- Design basic posters and lead generation creatives
- Write compelling ad copy and headlines
- Suggest new creative concepts based on campaign performance
Content & Video Creation
- Shoot customer testimonial videos
- Capture project site videos and updates
- Create short-form video content for Meta Ads
- Assist in developing high-converting video advertisements
Required Skills Must Have
- Meta Ads Manager
- Facebook Lead Generation Campaigns
- Audience Targeting & Retargeting
- Meta Pixel Setup
- Conversion Tracking
- Campaign Optimization
- A/B Testing
- Lead Funnel Understanding
Preferred Skills
- Google Ads
- Google Analytics 4 (GA4)
- Canva
- Photoshop
- Video Editing
- Real Estate Marketing Experience
What We Expect
- Ability to generate quality leads consistently
- Strong understanding of Meta Ads performance metrics
- Data-driven decision making
- Creative thinking combined with analytical skills
- Ability to work independently and take ownership of campaigns
Why Join VGM Enterprises?
- Opportunity to manage large-scale real estate campaigns
- Direct impact on business growth
- Hands-on experience with high-budget lead generation campaigns
- Career growth opportunities in performance marketing
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Paid sick time
- Paid time off
Work Location: In person
