We are looking for a Performance Marketing professional to drive student admissions and brand visibility through effective digital marketing campaigns. The candidate will be responsible for planning, executing, monitoring, and optimizing paid campaigns across digital platforms to generate high-quality student enquiries and admissions while achieving the desired cost and conversion targets.
Key Responsibilities
- Plan and execute performance marketing campaigns for student admissions, programme promotions, events, and institutional branding.
- Manage paid campaigns across Google Ads, Meta Ads, Instagram, YouTube, LinkedIn, and other relevant platforms.
- Develop campaigns targeting prospective students based on course, location, age group, interests, education level, and other relevant segments.
- Generate quality leads/enquiries for various academic programmes.
- Monitor and optimize campaigns based on CPL, lead quality, conversion rate, CPA, ROI, and ROAS.
- Coordinate with the Admissions/Counselling Team to track leads from enquiry to admission.
- Analyze the complete lead-to-admission funnel and identify areas for improvement.
- Develop and test different ad creatives, copies, audiences, offers, and landing pages to improve campaign performance.
- Coordinate with the Content and Graphic Design teams for campaign creatives, videos, banners, and other digital assets.
- Manage and optimize landing pages, lead forms, websites, and other digital assets used for admissions campaigns.
- Set up and monitor Google Analytics/GA4, Meta Pixel, Google Tag Manager, UTM tracking, and conversion tracking.
- Conduct regular competitor and market analysis to identify opportunities for improving student acquisition.
- Monitor the performance of different courses/programmes and recommend suitable digital marketing strategies.
- Prepare daily, weekly, and monthly campaign performance reports for Management.
- Monitor and manage digital advertising budgets effectively.
- Work closely with the Admissions, Marketing, Creative, and CRM teams to ensure proper lead tracking and follow-up.
- Identify underperforming campaigns and take corrective action to improve lead quality and conversions.
- Stay updated on digital advertising trends, platform updates, and emerging student acquisition strategies.
Required Skills
- Strong hands-on knowledge of Performance Marketing and Paid Advertising.
- Experience with Google Ads and Meta Ads Manager.
- Good understanding of lead generation and student acquisition campaigns.
- Knowledge of GA4, Google Tag Manager, Meta Pixel, conversion tracking, and UTM parameters.
- Strong analytical and data interpretation skills.
- Understanding of CPL, CPA, CTR, conversion rate, ROI, and ROAS.
- Good knowledge of landing page optimization and conversion funnels.
- Strong Excel/Google Sheets and reporting skills.
- Excellent communication and coordination skills.
- Ability to work with multiple teams and manage campaigns within deadlines.
Qualification & Experience
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- 5–7 years of experience in Performance Marketing/Digital Marketing.
- Experience in education, higher education, edtech, or student admissions marketing will be preferred.
- Candidates with proven experience in generating student leads and admissions through paid digital campaigns will be highly preferred.
Key Performance Indicators (KPIs)
- Number of qualified student leads generated
- Cost Per Lead (CPL)
- Lead-to-admission conversion rate
- Cost Per Admission (CPA)
- Campaign ROI / ROAS
- Quality of leads generated
- Website/landing page conversion rate
- Digital advertising budget utilization
- Course/programme-wise campaign performance
- Overall contribution of digital campaigns towards admission targets
Pay: ₹60,000.47 - ₹70,000.02 per month
Work Location: In person
