Job Responsibilities:
- Develop comprehensive social media strategies aligned with client objectives, target audience demographics, and industry trends.
- Define clear goals, KPIs, and target metrics for each social media campaign to measure effectiveness and ROI.
- Conduct audience research and competitor analysis to inform content strategy and platform selection.
2. Content Creation and Curation:
- Create engaging and relevant content for various social media platforms, including posts, videos, graphics, and stories.
- Curate user-generated content and leverage trending topics to increase brand visibility and engagement.
- Ensure content consistency and adherence to brand guidelines across all social media channels.
3. Community Management:
- Monitor social media channels for comments, messages, and mentions, responding promptly and professionally to inquiries and feedback.
- Foster positive interactions with the online community, building brand loyalty and advocacy through active engagement.
- Address customer concerns and escalate issues to appropriate teams for resolution as needed.
4. Paid Social Advertising:
- Plan, execute, and optimize paid social media advertising campaigns to maximize reach, engagement, and conversions.
- Manage advertising budgets effectively, allocating resources strategically to achieve campaign objectives within budget constraints.
- Utilize targeting options, audience segmentation, and A/B testing to optimize ad performance and ROI.
5. Performance Monitoring and Reporting:
- Track key metrics and analytics to evaluate the performance of social media campaigns, including reach, engagement, conversions, and ROI.
- Generate regular reports and dashboards to communicate campaign results, insights, and recommendations to clients and internal stakeholders.
- Use data-driven insights to identify opportunities for improvement and refine social media strategies and tactics accordingly.
6. Trend Monitoring and Innovation:
- Stay updated on emerging social media trends, platform features, and best practices, incorporating new ideas and techniques into campaign strategies.
- Experiment with innovative content formats, storytelling approaches, and engagement tactics to differentiate brands and capture audience attention.
- Collaborate with creative teams and other departments to explore synergies and opportunities for cross-channel integration and amplification.
Job Types: Full-time, Permanent, Internship
Contract length: 3 months
Pay: From ₹360,000.00 per year
Benefits:
- Paid sick time
- Provident Fund
Work Location: In person
