Job Title Growth Marketing Strategy
Role Purpose
Are you innovative and passionate about current trends and creating digital marketing campaigns for Insurance industry. ICICI life Insurance is looking to hire a Growth Marketing & Strategy Lead to own and scale our Annuity & Retirement and partner digital portfolio. The role requires a leader who can blend strategic partnerships, data-led UX optimization, and multi-channel performance marketing to drive customer acquisition, conversion, and revenue. You will orchestrate end-to-end digital journey on website and for digital partner working on GTM playbooks for Annuity & Term products while improving funnel efficiency and market share.
GTM leadership
- Own end to end GTM strategy for product launches, major features releases and strategic initiatives
- Build scalable launch playbooks covering segmentation, targeting, messaging, channels and measurement
- Ensure launches deliver measurable business outcome not just awareness
- Own the P&L and growth roadmap for a digital product portfolio, scaling the digital customer base through innovative, exclusive digital experience, ecosystem-integrated journeys.
- Drive qualified lead acquisition via integrated performance marketing (SEO/PPC/Social) and app-driven channels.
- Reduce cost of new customer acquisition through data-driven cross-sell and existing customer base optimization.
User Insights & Market intelligence
- Build strong voice of customer systems using quantitative and qualitative inputs
- Identify friction points across acquisition, activation, engagement and retention funnels
- Monitor competitive moves and identify whitespaces opportunity for category leadership
Growth and Adoption
- Drive feature adoption, engagement, and retention in partnership with product and growth teams
- Design interventions that improve habit formation and lifecycle conversion
- Own core metrics such as user to lead conversion rate, feature penetration, repeat usage, and repeat usage
- Orchestrate multi-channel automated nurture campaigns (email, in-app, push) to achieve high payment page retention and lift CTR.
Product Positioning & Strategy
- Define differentiated positioning and messaging and narratives for core and emerging products
- Translate market signals, user behaviour and competitive insights into strategic product recommendation
- Influence product roadmaps through market back thinking and customer insights
- Synthesize landing page design, competitive intelligence, and core brand messaging to deliver a frictionless end-to-end customer journey
- Synthesize landing page design, competitive intelligence, and core brand messaging to deliver a frictionless end-to-end customer journey
Cross-Functional & Category Leadership
- Act as strategic bridge between product, marketing, compliance, data, demand and business teams.
- Drive alignment across stakeholders on priorities, narratives and success metrics
- Build product marketing as strategic capability within the organization.
- Coordinate across product, marketing, technology, and compliance teams to exceed revenue and profitability KPIs.
- Equip fulfilment/sales teams with targeted training and customer engagement frameworks aligned with digital growth strategy.
Strategic Partnerships & Ecosystem Growth (Term Plan ICICI BANK)
- Strategize D2C campaigns and scale partnerships with digital platforms to drive revenue growth.
- Translate complex product benefits into high-impact partner value propositions, establishing market leadership for core product offering.
- Implement product messaging frameworks to streamline partner onboarding, ensure brand consistency.
Prepare and present reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
