Job Description – PPC Expert
Company Overview
Digisutra Solutions is a fast-growing digital marketing company specializing in performance marketing, lead generation, SEO, PPC, and branding solutions for domestic and international clients. We are looking for a skilled and performance-driven PPC Expert to join our team and help scale paid advertising campaigns effectively.
Job Title: PPC Expert
Location: Noida (Work From Office)
Experience Required: 2–5 Years
Working Days: 5 Days
Shift: Night Shift (8:30 PM - 5:30 AM)
Job Summary
We are seeking a highly motivated PPC Expert with hands-on experience in managing paid advertising campaigns across Google Ads and Meta Ads platforms. The ideal candidate should possess strong analytical skills, campaign optimization expertise, and the ability to generate high ROI through strategic paid marketing initiatives.
Key Responsibilities
- Plan, create, manage, and optimize PPC campaigns on Google Ads and Meta Ads platforms
- Conduct keyword research, competitor analysis, and audience targeting
- Create compelling ad copies and campaign creatives coordination
- Monitor and optimize campaign performance based on CTR, CPC, CPA, CPL, and ROAS
- Perform A/B testing on ads, landing pages, and targeting strategies
- Manage advertising budgets and maximize campaign efficiency
- Track conversions, implement pixels, and maintain accurate campaign tracking
- Prepare daily, weekly, and monthly performance reports
- Analyze campaign data and provide actionable insights for improvement
- Stay updated with the latest PPC trends, tools, and platform updates
Required Skills
- Strong hands-on experience with Google Ads & Meta Ads
- Good understanding of campaign optimization strategies
- Knowledge of Google Analytics & Google Tag Manager
- Experience with conversion tracking and remarketing campaigns
- Strong analytical and reporting abilities
- Basic to intermediate knowledge of Excel / Google Sheets
- Excellent communication and problem-solving skills
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, IT, or related field
- Google Ads Certification will be an added advantage
- Experience handling international campaigns is preferred
What We Offer
- Competitive Salary + Performance Incentives
- Opportunity to work on international projects
- Career growth and skill development opportunities
- Professional and dynamic work environment
Pay: From ₹20,000.00 per month
Work Location: In person
