App Marketing Specialist
Experience: 2+ Years
Location: Mohali (On-site)
Company: Visiontrek Communication
About the Role
We are looking for a passionate and results-driven App Marketing Specialist with at least 2 years of experience in digital marketing. The ideal candidate should have hands-on experience in driving website traffic, increasing mobile app installs, generating quality leads, and improving conversion rates through data-driven marketing strategies.
Key Responsibilities
- Plan and execute digital marketing campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other platforms.
- Drive user acquisition for websites and mobile applications.
- Optimize website performance through SEO and improve app visibility using ASO (App Store Optimization).
- Manage paid advertising campaigns, including Google Ads and Meta Ads.
- Monitor campaign performance using Google Analytics (GA4), Google Search Console, and other analytics tools.
- Conduct keyword research and competitor analysis.
- Improve landing pages and conversion rates through A/B testing and optimization.
- Create and manage email marketing campaigns.
- Collaborate with designers, developers, and content creators to execute marketing strategies.
- Track KPIs and prepare regular performance reports with actionable insights.
Required Skills
- Minimum 2 years of experience in Growth Marketing or Digital Marketing.
- Strong knowledge of SEO, ASO, Google Ads, and Meta Ads.
- Experience with Google Analytics (GA4) and Google Search Console.
- Understanding of conversion optimization (CRO) and marketing funnels.
- Knowledge of keyword research tools and analytics platforms.
- Excellent analytical and communication skills.
- Ability to manage multiple campaigns and meet deadlines.
Preferred Qualifications
- Experience marketing mobile apps and websites.
- Familiarity with Google Tag Manager, email marketing tools, and CRM platforms.
- Basic und
What We Offer
- Competitive salary based on experience.
- Opportunity to work on innovative web and mobile app projects.
- Career growth in a fast-paced technology company.
- Collaborative and supportive work environment.
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
