Key Responsibilities
- Manage end-to-end planning, execution, optimization, and reporting of programmatic campaigns through DV360.
- Set up and manage campaigns across Display, Video, YouTube, Native, and Audio inventory.
- Develop audience strategies using first-party, third-party, affinity, in-market, and remarketing audiences.
- Monitor campaign performance, pacing, and budgets to achieve client KPIs.
- Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, Viewability, and Reach.
- Manage PMP, Open Auction, and Programmatic Guaranteed deals.
- Implement conversion tracking and ensure accurate campaign measurement.
- Analyze campaign data and provide actionable insights and recommendations.
- Collaborate with internal teams and clients to ensure seamless campaign delivery.
- Stay updated with industry trends, platform updates, and programmatic best practices.
Required Skills
- Strong hands-on experience with DV360 and programmatic media buying.
- Deep understanding of DSPs, SSPs, Ad Exchanges, RTB, PMP, and Programmatic Guaranteed.
- Experience managing Display, Video, YouTube, and Performance campaigns.
- Strong knowledge of audience targeting, bidding strategies, and campaign optimization.
- Experience with conversion tracking, attribution, and performance measurement.
- Working knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).
- Strong analytical, reporting, and troubleshooting skills.
- Excellent communication and client management abilities.
Candidate Profile
- 4+ years of hands-on experience in DV360
Pay: ₹500,000.00 - ₹1,200,000.00 per year
Benefits:
- Flexible schedule
- Provident Fund
Work Location: In person
