INT ENTERPRISE GROUP
Job Description
Head of Marketing (Group HOD)
Department
Marketing (Group-level, cross-vertical)
Reports To
Founder / Group Director
Team Handled
Digital Marketing Executives, Content & Creative, Performance Marketing, Social Media / Influencer Coordinator
Verticals Covered
Travel (Flightpath Travel), BPO, Food & Indian Ecommerce, Courier & Cargo (Eurologistics World)
Location
Surat, Gujarat
Experience
5+ years in Marketing (Digital-first), MBA in Marketing preferred
Employment Type
Full-Time
About the Role
INT Enterprise Group is looking for a hands-on, result-oriented Marketing Head to own and drive marketing strategy across its four business verticals — Travel, BPO, Food & Indian Ecommerce, and Courier & Cargo. This is a senior, group-level role responsible for building brand visibility, generating qualified leads, and driving revenue growth through digital-first strategies, with a strong focus on international / western-country markets.
Key Responsibilities
- Design and execute the overall marketing strategy and calendar across all four business verticals, aligned to each vertical's revenue goals.
- Lead international marketing efforts for western countries (USA, UK, Europe, Canada, Australia) — market research, positioning, and localized campaigns for travel and courier/cargo services.
- Plan, execute and optimize performance marketing campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, Shopping, YouTube), owning budgets and ROI/ROAS targets.
- Own SEO strategy — on-page, off-page, technical SEO, and content strategy — to build organic visibility for each vertical's website/ecommerce store.
- Build and manage an influencer marketing program (India and international) to drive brand awareness and conversions, especially for the food/ecommerce vertical.
- Lead, mentor and manage the marketing team — digital executives, content/creative resources, and freelance/agency partners — setting KPIs and reviewing performance.
- Drive lead generation and pipeline growth for BPO and Travel verticals through targeted campaigns, landing pages, and WhatsApp/CRM-based nurturing.
- Manage marketing budgets across verticals, track CAC, ROAS, conversion rates and other key metrics, and report results to leadership monthly.
- Build brand identity, messaging and creative direction for each vertical while maintaining a consistent Group-level brand voice.
- Stay current on marketing trends, platform algorithm changes, and competitor activity across all four industries.
Candidate Requirements
- MBA in Marketing (or equivalent) from a recognized institute.
- Minimum 5 years of hands-on marketing experience, with at least 2 years in a leadership / team-handling capacity.
- Proven experience marketing to western/international audiences (USA, UK, Europe, or similar) — understanding of cultural nuances, pricing psychology and buyer behavior in these markets.
- Strong working knowledge of Meta Ads Manager and Google Ads (Search, Display, YouTube, Shopping) with a track record of managing meaningful ad budgets.
- Solid understanding of SEO (technical, on-page, content, and link building).
- Experience running influencer marketing campaigns — identifying, onboarding, and measuring ROI from influencers/creators.
- Experience marketing across multiple/diverse business categories is a strong plus (e.g. services, ecommerce, travel, logistics).
- Strong team management and cross-functional coordination skills — able to manage multiple verticals and priorities simultaneously.
- Data-driven and result-oriented, comfortable owning revenue/lead targets, not just activity metrics.
- Excellent communication skills (English) — written and verbal — for both client-facing and international market communication.
Key Performance Indicators (KPIs)
- Qualified leads generated per vertical per month
- Cost per lead / Cost per acquisition (CPL / CAC) across Meta and Google
- Return on ad spend (ROAS) for ecommerce and travel verticals
- Organic traffic and keyword ranking growth (SEO)
- International/western-market revenue or lead contribution
- Influencer campaign reach, engagement and conversion
- Team performance and retention
What We Offer
- Group-level ownership of marketing across four diverse, high-growth business verticals
- Direct access to founders/leadership and influence on business strategy
- A performance-driven culture with clear KPIs and growth path to a leadership/CMO-track role
INT Enterprise Group — Travel | BPO | Food & Ecommerce | Courier & Cargo
Pay: ₹800,000.00 - ₹900,000.00 per year
Work Location: In person
