# About Us
We are a fast-growing women's fashion ecommerce brand specializing in Prom, Homecoming, Wedding, Evening, and Special Occasion Dresses. Our mission is to provide an exceptional shopping experience through high-quality products and personalized customer communication.
We are looking for an experienced Email & SMS Revenue Growth Specialist who can take complete ownership of our lifecycle marketing strategy using Shopify and Klaviyo.
This is not a newsletter management role. We are looking for someone who understands ecommerce, customer behavior, automation, retention, and revenue growth.
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# Job Summary
We are seeking a highly skilled Email & SMS Revenue Growth Specialist with extensive experience in Shopify and Klaviyo.
Your primary responsibility is to increase revenue through Email & SMS Marketing by building and optimizing customer journeys, improving customer retention, recovering abandoned carts, increasing repeat purchases, growing our subscriber base, and collecting more customer reviews.
Success in this role will be measured by business growth—not by the number of emails sent.
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# Key Responsibilities
## Email Campaign Management
* Plan and execute weekly email campaigns.
* Create promotional, seasonal, and product launch campaigns.
* Develop high-converting email templates.
* Perform A/B testing on subject lines, content, offers, and CTAs.
* Manage the email marketing calendar.
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## Klaviyo Automation
Build, optimize, and maintain:
* Welcome Series
* Browse Abandonment
* Cart Abandonment
* Checkout Abandonment
* Post-Purchase Flow
* Review Request Flow
* Win-Back Flow
* VIP Customer Flow
* Birthday Flow
* Back-in-Stock Notifications
* Price Drop Alerts
* Sunset Flow
* Customer Re-engagement Flow
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## Shopify & Technical Management
* Manage Shopify and Klaviyo integration.
* Configure customer event tracking.
* Monitor data synchronization.
* Troubleshoot automation issues.
* Test all flows regularly.
* Maintain email authentication (SPF, DKIM, DMARC).
* Ensure high email deliverability.
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## Forms & Subscriber Growth
* Create and optimize popups.
* Build newsletter signup forms.
* Develop exit-intent campaigns.
* Increase email subscribers.
* Increase SMS subscribers.
* Improve signup conversion rates.
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## Customer Segmentation
Create and manage advanced customer segments including:
* First-Time Customers
* Returning Customers
* VIP Customers
* High-Spending Customers
* Recent Purchasers
* Inactive Customers
* High-Intent Visitors
* Browse Abandonment Segments
* Cart Abandonment Segments
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## Customer Retention
Develop campaigns to:
* Increase repeat purchases.
* Recover abandoned carts.
* Upsell and cross-sell products.
* Improve customer lifetime value.
* Win back inactive customers.
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## Review & Loyalty
Create automated systems that:
* Request product reviews.
* Request photo reviews.
* Send review reminders.
* Increase review collection.
* Improve customer loyalty.
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## Analytics & Optimization
Monitor and improve:
* Email Revenue
* SMS Revenue
* Campaign Revenue
* Flow Revenue
* Conversion Rate
* Revenue Per Recipient
* Click Rate
* Subscriber Growth
* Repeat Purchase Rate
* Customer Lifetime Value
* Deliverability
* Customer Retention
Provide weekly performance reports with recommendations for continuous improvement.
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# What You Will Own
You will be fully responsible for:
* Email Revenue
* SMS Revenue
* Lifecycle Marketing
* Customer Retention
* Subscriber Growth
* Customer Segmentation
* Review Automation
* Email Deliverability
* Campaign Calendar
* Marketing Automation Performance
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# Required Qualifications
* Minimum 3 years of experience in Shopify Email Marketing.
* Strong hands-on experience with Klaviyo.
* Experience building complete automation flows from scratch.
* Strong understanding of customer lifecycle marketing.
* Experience with customer segmentation.
* Strong analytical and reporting skills.
* Experience with A/B testing.
* Knowledge of email deliverability best practices.
* Excellent communication and problem-solving skills.
* Ability to work independently and take ownership.
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# Technical Skills
Must have experience with:
* Shopify
* Klaviyo
* Shopify Flow
* Shopify Customer Segments
* Email Automation
* SMS Marketing
* Customer Segmentation
* Popup & Form Creation
* HTML Email Editing
* Basic CSS
* Google Analytics 4
* UTM Tracking
* SPF
* DKIM
* DMARC
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# Preferred Skills
Experience with:
* Reviews.io
* Judge.me
* Gorgias
* Canva
* Figma
* Zapier
* Google Tag Manager
* Basic Shopify Liquid
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# Key Performance Indicators (KPIs)
Success in this role will be measured by:
* Growth in Email Revenue
* Growth in SMS Revenue
* Increase in Repeat Purchase Rate
* Increase in Customer Lifetime Value
* Growth in Subscriber List
* Growth in Flow Revenue
* Increase in Customer Reviews
* Improved Customer Retention
* Email Deliverability
* Overall ROI from Email & SMS Marketing.
Pay: ₹30,000.00 - ₹50,000.00 per month
Application Question(s):
- 1. How many Shopify stores have you managed using Klaviyo? Please describe your role.
- 2. Which Klaviyo flows have you built completely from scratch? Which flow generated the highest revenue?
- 3. Describe one ecommerce project where you significantly increased Email or SMS revenue. What strategy did you implement and what were the measurable results?
- 4. If you joined our company today, what would be the first five Email & SMS automations you would build, and why?
- 5. How do you increase repeat purchases using Email and SMS Marketing?
- 6. How do you improve email deliverability? Please explain your process.
- 7. Have you implemented automated product review request campaigns? Which review platform did you use?
- 8. Please share links, screenshots, case studies, or examples of Shopify/Klaviyo accounts or campaigns you have managed, including measurable results.
Work Location: In person
