Company: J Pencil PVT LTD
Location: Coimbatore (Preferred)
Industry: SaaS | Jewellery Marketplace | E-commerce Tech
Role Overview
We are looking for a Digital Marketing Manager (DMM) to lead end-to-end digital growth strategy for J Pencil’s SaaS platforms. The candidate will drive B2B and B2C acquisition, brand positioning, and revenue growth through performance and content-led marketing.
Key Responsibilities
- Develop and execute digital marketing strategy for:
- Ecommerce Website SaaS
- Mobile App
- Virtual Try-On
- Purchase Plan (Savings Scheme)
- Purchase Plan Plus (Digital Gold)
- Buy-Sell Platform
- Plan and manage multi-channel campaigns (Google, Meta, YouTube, LinkedIn)
- Lead funnel strategy: Awareness → Lead → Demo → Conversion
- Generate qualified B2B leads (Retailers, Wholesalers, SHG Women)
- Optimize CAC (Customer Acquisition Cost)
- Manage marketing automation tools
- Oversee SEO, content marketing & social media strategy
- Coordinate with design & tech team
- Track KPIs, ROI, CTR, CPL, ROAS
- Build brand authority in Jewellery SaaS ecosystem
Required Skills
- 5+ years experience in Digital Marketing
- Strong knowledge of SaaS growth marketing
- Experience in B2B lead generation
- Hands-on in Google Ads, Meta Ads, LinkedIn Ads
- Marketing funnel & CRM understanding
- Analytics (GA4, Tag Manager, Data Studio)
- Strong communication & strategy skills
KPIs
- Cost Per Lead (CPL)
- Demo bookings
- B2B retailer onboarding
- App installs
- Revenue from campaigns
- ROAS
Preferred Background
- SaaS / E-commerce background
- Experience in Jewellery / Retail tech is a plus
- MBA Marketing preferred
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹30,000.00 per month
Benefits:
- Paid sick time
- Provident Fund
- Work from home
Work Location: In person
