Job description:
Zellar International is seeking a driven social Media Executive to join our Bangalore team. The ideal candidate should bring engagement growth, consistency in posting, Event campaign performance, Company branding. This is a entry level role with strong growth potential as we continue expanding across India, Dubai, and global markets.
Key Responsibilities:
Plan, execute and optimize performance marketing campaigns across Google Ads, Meta Ads and other relevant platforms.
Develop paid media strategies based on business and campaign objectives.
Manage campaign budgets and optimize spends to achieve maximum ROI.
Track campaign performance and identify opportunities for improvement.
Work closely with the creative, social media and marketing teams to develop performance-driven creatives and campaigns.
Analyze creative performance and provide data-backed recommendations.
Set up and monitor conversion tracking, pixels and campaign analytics.
Use GA4, Google Tag Manager, Meta Pixel and reporting/dashboard tools to track performance.
Prepare weekly and monthly performance reports with clear insights and action points.
Conduct A/B testing of creatives, audiences, landing pages and campaign strategies.
Stay updated with changes in advertising platforms, algorithms and digital marketing trends.
Take ownership of campaign performance and continuously work towards improving results.
Qualifications:
3–7 years of hands-on experience in Performance Marketing / Paid Media / Growth Marketing.
Strong hands-on experience with Google Ads and Meta Ads.
Good understanding of paid acquisition, lead generation and conversion funnels.
Strong knowledge of ROAS, CAC, CPL, CPA, CTR, CPC and conversion rate.
Experience with GA4, Google Tag Manager and Meta Pixel
Experience working with creative teams and briefing them based on campaign performance.
Strong communication and stakeholder-management skills.
Pay: ₹30,000.62 - ₹80,588.56 per month
Work Location: In person
