About the role
MillD is scaling fast, and creative is the engine behind it. We're looking for a Creative & Social Media Manager to own our creative output end to end — the strategy behind it, the team that produces it, and the performance it drives across paid and organic. You'll lead our in-house creative team and be accountable for both how much we ship and how well it works.
This is a builder's role for someone who thinks in performance data and creative instinct at the same time, and who can run a high-output pipeline without letting quality slip.
What you'll own
- The full creative pipeline across Meta, Google, and quick-commerce — from brief to testing to scaling winners — as one system, not one-off requests.
- A high creative testing cadence (target ~30 concepts/week), with a clear framework for screening, validating, and scaling what works.
- Our organic social presence — content calendar, publishing, community, and audience growth — kept consistent with our paid creative and brand voice.
- Turning performance signals (hook rate, CTR, conversion, CAC) into creative briefs and iteration, in close partnership with the Performance team.
- Routing high-performing creator and influencer content into the paid pipeline.
- Leadership of the in-house creative team (video producer, designer, editors, copywriter, series producer) — capacity planning, quality control, standards, and unblocking.
- Guardianship of the MillD brand across everything we put out — visual identity, tone, product claims, and ambassador association.
What we're looking for
- 6–9 years in creative, with real ownership of performance creative for a D2C or consumer brand.
- A track record of briefing and shipping creative that moved paid performance — you can point to concepts, formats, or hooks that worked and explain why.
- Experience managing a creative team, not just producing your own work — you've owned capacity, quality, and people.
- Strong command of both paid creative strategy and organic social.
- Comfort with performance data as a daily input to creative decisions.
This is not the right role if you're a pure social media manager, an agency account manager, or a designer/editor looking to step up — this role leads people and owns performance outcomes, not just output.
Nice to have
- Experience in food, health, nutrition, or a fast-scaling D2C category.
- Familiarity with quick-commerce creative (listing assets, platform ad formats).
- Hands-on comfort with modern creative and AI content tooling.
How success is measured
Volume and quality of creative shipped; share of paid spend behind validated winners; paid creative performance (hook rate, CTR, contribution to CAC); organic social growth and engagement. Specific targets are set in a 30/60/90 plan on joining.
Pay: ₹1,000,000.00 - ₹1,500,000.00 per year
Work Location: In person
