Function Overview
GIC Sales & Commercial Capabilties team partners with our global General Mills sales teams in providing them with analytical horsepower and enable business continuity so they can focus on core activities – Selling, driving distribution gains and optimizing merchandising plans to deliver sales volume targets. We enable customers pricing & promotion strategies across the global markets through our focused capabilities of Sales Execution, Trade & Strategic Revenue Management, eCommerce and Category Management. Teams within function are aligned to the above focused capabilities for each of our markets and each team member specializes in domains of Advanced Analytics, Visual Insights & Planogramming.
We are a family of Data analysts, Business analysts and Business Consultants with diverse opinions, cultures and passions and are united by our desire to serve the world by making food people love. We apply the principles of analytics to everything we do, constantly experimenting to discover new ways to add value to our stakeholders, customers and team members.
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Purpose of the role
This role will be responsible for answering critical business questions for Customer and Brand eCommerce teams across NAR markets,
enabling sharper decision making in a rapidly evolving digital commerce landscape. The ideal candidate will combine strong analytical
expertise with deep understanding of digital shelf competitiveness, retail media ROI, omnichannel pricing and promotion effectiveness, and
shopper behaviour shifts, to name a few.
The team member will independently partner with overseas stakeholders to frame business problems, scope analytical approaches, and
deliver fact‑based answers. They will interrogate complex eCom data sets (POS, panel, syndicated, retail media, search, and digital shelf) to
diagnose performance drivers, quantify opportunities, and explain competitive dynamics.
Deliverables will include clear, insight‑led recommendations that directly address customer and brand priorities such as sales trends, share
movements, distribution gaps, pricing sensitivities, and search competitiveness impacts. The role is expected to demonstrate strong business
acumen, competitive awareness, and the ability to translate analytics into compelling narratives that influence businesses and unlock growth.
