About the Company
GB International a travel tech firm an innovative, fast-growing travel organization dedicated to designing and delivering exceptional, custom travel experiences. In an era where digital ecosystems change overnight, we aim to stay ahead of the curve by merging traditional travel hospitality with cutting-edge web marketing. We are seeking an agile, data-driven Digital Marketing Executive to boost our brand equity, scale our digital presence, and turn our web platform into a high-converting customer hub.
Role Overview
As a Digital Marketing Executive, you will be the driving force behind our online visibility, brand recognition, and inbound user growth. Your core mandate is two fold: maximize customer footfall on our web platform and seamlessly convert that traffic into travel package bookings.
This role requires a unique balance of creative campaign execution and deep technical web optimization. You will use a modern tech stack—ranging from Google Analytics and standard SEO tools to next-generation AI growth platforms—to monitor web application performance, manage crawl budgets, and optimize our digital funnel.
Key Responsibilities
- Campaign Execution & Social Media: Design, launch, and manage high-impact organic and paid social media/web campaigns aimed at promoting specific travel packages and boosting platform-wide customer engagement.
- Next-Gen Visibility (SEO & GEO): * Optimize web architectures and content to rank organically on traditional search engines (SEO).
- Implement Generative Engine Optimization (GEO) strategies to ensure our travel packages are cited by AI conversational models (e.g., Perplexity, Google Gemini, OpenAI).
- Technical Web Optimization: * Take charge of technical SEO elements including managing XML sitemaps, robots.txt files, and routing architectures to ensure efficient handling by web crawlers.
- Continuously monitor and report on web app health, page speeds, and indexing issues.
- Link Architecture: Execute rigorous internal hyperlinking frameworks and high-authority backlinking strategies to establish domain trust and guide user navigation paths.
- Data-Driven Analytics: Leverage Google Analytics (GA4) and specialized SEO software (e.g., Ahrefs, SEMrush, Moz) to deep-dive into user behavior, traffic attribution, conversion metrics, and drop-off points.
- AI & Growth Hacking: Integrate advanced AI tools for predictive behavior modeling, rapid content ideation, programmatic SEO audits, and automated split-testing to scale website performance efficiently.
- Cross-Functional Collaboration: Partner directly with web development, UI/UX design, and business development teams to translate analytical insights into frictionless web upgrades.
Required Technical Skills & Qualifications
- Experience: 2–3 years of proven professional experience in digital marketing, preferably within the travel, hospitality, or digital e-commerce landscape.
- Search Engine Mastery: Expert-level knowledge of technical SEO, indexing mechanics, schema markup, and structural XML sitemaps.
- Modern Marketing Acumen: Clear conceptual understanding of GEO and how modern AI-driven conversational web properties discover information.
- Analytics & Testing: Advanced proficiency in Google Analytics 4, Google Search Console, and leading SEO audit tools.
- Link Acquisition: Demonstrated history of executing secure, high-authority white-hat backlinking campaigns.
- AI Tool Fluency: Practical hands-on experience utilizing AI platforms to streamline marketing workflows, analyze audience datasets, and enhance web landing pages.
Core Behavioral Competencies
- Analytical Problem Solver: Ability to interpret data trends from web crawls and analytics dashboards to formulate high-ROI marketing strategies.
- Compelling Storyteller: Exceptional communication skills with the innate ability to capture the thrill of travel in digital campaigns.
- Adaptable Learner: A natural curiosity for emerging technology and changing algorithm paradigms in digital spaces.
What We Offer
- Competitive base salary paired with performance-linked campaign incentives.
- Provisioned access to premium AI marketing tools, SEO platforms, and continuing education.
How to Apply
If you are a tech-savvy marketer looking to transform how the world discovers and books travel, we would love to connect. Please submit your updated resume, along with a case study or portfolio demonstrating a successful web traffic/lead generation campaign you controlled, to [email protected] with the exact subject line "Application: Digital Marketing Executive (Web Growth)".
PLease do visit our platform @gowithgbi and gowithgbi.com
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
Application Question(s):
- Do you have experience working in educational /travel Industry
- Do you have experience working on Google Analytics tool
Experience:
- Digital marketing: 2 years (Required)
- Content creation: 1 year (Required)
Language:
Work Location: In person
