Job Description: Meta Ads Expert Position:
We are looking for a skilled Meta Ads Expert to plan, execute, optimize, and manage paid advertising campaigns across Facebook and Instagram. The ideal candidate should have strong experience in performance marketing, audience targeting, campaign optimization, and data analysis to drive leads, sales, and business growth.
Key Responsibilities
- Create, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Develop effective campaign strategies based on business goals, target audience, and market trends.
- Conduct audience research and implement advanced targeting strategies.
- Manage campaign budgets and improve ROI through continuous optimization.
- Monitor ad performance metrics including CTR, CPC, CPM, CPA, ROAS, and conversions.
- Perform A/B testing for ad creatives, copy, audiences, and campaign structures.
- Analyze campaign reports and provide actionable insights.
- Work with creative teams to develop high-performing ad creatives and messaging.
- Set up and manage Meta Pixel, Conversion API, and tracking events.
- Stay updated with Meta Ads policies, algorithm changes, and new advertising features.
Required Skills & Qualifications
- Proven experience managing Facebook and Instagram advertising campaigns.
- Strong understanding of Meta Ads Manager and performance marketing principles.
- Experience with lead generation, e-commerce, and conversion-focused campaigns.
- Knowledge of analytics tools and campaign tracking methods.
- Ability to analyze data and make strategic decisions.
- Strong communication and problem-solving skills.
- Experience with scaling profitable ad campaigns is preferred.
Preferred Experience
- 1–3+ years of experience in Meta Ads management.
- Experience handling multiple campaigns and budgets.
- Knowledge of landing page optimization and sales funnels.
- Experience with tools like Google Analytics, CRM platforms, and marketing automation tools.
Performance Goals
- Improve campaign ROI and ROAS.
- Reduce customer acquisition costs.
- Generate quality leads and conversions.
- Continuously test and improve advertising performance.
Employment Type
Full-time
Location
Phagwara
Pay: ₹11,000.00 - ₹13,000.00 per month
Work Location: In person
