Job Summary:
Kedia Pavitra is seeking a dynamic and performance-driven Digital Marketing Specialist with a minimum of 3 years of experience in digital marketing. The candidate should have strong expertise in e-commerce platforms, especially Zepto, along with hands-on experience in website management and SEO. The role focuses on enhancing online visibility, driving sales, and strengthening the brand presence in the FMCG sector.
Key Responsibilities:
- Plan, execute, and optimize digital marketing campaigns across Google Ads, social media, and display platforms.
- Manage and grow presence on e-commerce platforms, particularly Zepto, ensuring product visibility, listings, and performance optimization.
- Handle company website including updates, content management, and performance improvements.
- Implement and manage SEO strategies to improve organic rankings and website traffic.
- Monitor and analyze campaign performance using tools like Google Analytics and provide actionable insights.
- Collaborate with internal teams for content creation, creatives, and campaign execution.
- Track market trends, competitor activities, and consumer behavior in the FMCG domain.
- Manage social media platforms and create engaging content to increase brand awareness.
- Optimize digital funnels to improve conversions and ROI.
- Required Skills & Competencies:
- Strong knowledge of SEO, SEM, and website optimization
- Hands-on experience with e-commerce platforms, especially Zepto (mandatory)
- Proficiency in Google Ads, Meta Ads, and analytics tools (Google Analytics, Search Console)
- Experience in website handling (CMS platforms like WordPress preferred)
- Analytical mindset with strong data interpretation skills
- Excellent communication and creative problem-solving abilities
Educational Qualification:
Bachelor’s degree in Marketing, Business Administration, or related field
Digital Marketing certifications will be an added advantage
Pay: ₹15,000.00 - ₹45,000.00 per month
Work Location: In person
