Experience - 8 -10 years experience in Lubricants/Auto Ancillary/Tyres/Batteries/related Industries
Job Description
- Develop a robust short term and medium-term segment strategy for all the automotive categories.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Manage product life cycle (product development, manage launch plan, plan follow-up activities, and phase out SKU’s strategically)
- Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
- Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations.
- Competition Tracking and market research.
- Preparing online and print marketing campaigns.
