*About the Role*
We are looking for a results-driven Digital Marketing Specialist with hands-on experience in E-commerce Marketing. The ideal candidate should have expertise in planning, executing, and optimizing digital marketing campaigns to drive online sales and maximize ROI.
*Key Responsibilities*
Plan, execute, and optimize Google Ads (Search, Shopping, Performance Max, Display).
Manage Meta Ads (Facebook & Instagram) campaigns.
Create and optimize high-converting e-commerce marketing campaigns.
Increase website traffic, conversions, and online sales.
Manage Google Merchant Center and product feeds.
Monitor and optimize campaign performance using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Conduct keyword research and competitor analysis.
Implement remarketing and audience targeting strategies.
Collaborate with the design and content teams to create effective marketing creatives.
Prepare weekly and monthly campaign performance reports.
*Required Skills*
Proven experience in E-commerce Marketing.
Hands-on experience with:
Google Ads
Meta Ads
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Merchant Center
Experience with Shopify, WooCommerce, or other e-commerce platforms.
Strong understanding of conversion tracking and performance marketing.
SEO and email marketing are added advantages.
Good analytical, communication, and reporting skills.
Pay: ₹10,061.52 - ₹40,988.08 per month
Benefits:
Work Location: In person
