Duties and Responsibilities
- Manage the company's social media presence across Instagram, Facebook, YouTube, Snapchat, WhatsApp, and other relevant platforms.
- Plan, schedule, and publish reels, posters, stories, shorts, and status updates on time.
- Develop and maintain weekly and monthly content calendars.
- Coordinate with content creators, photographers, and videographers to ensure timely content production.
- Manage and guide graphic designers in creating social media posters and promotional creatives.
- Research and implement trending content ideas, hashtags, and social media trends.
- Create compelling captions and ensure consistency in brand messaging.
- Plan, create, monitor, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Track advertising budgets and improve campaign performance to maximize ROI.
- Send WhatsApp Business broadcast messages to existing customers for promotions and announcements.
- Monitor social media performance, analyze insights, and prepare weekly and monthly reports.
- Engage with followers by responding to comments, messages, and customer inquiries when required.
- Ensure all published content adheres to brand guidelines and company standards.
- Collaborate with the marketing and sales teams to support promotional campaigns and business objectives.
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
