KRA (Accountabilities) (Max 1325 Characters)
Supporting Actions (Max 1325 Characters)
KRA1
Generation of Price MIS and analysis of price trend in the zone
Collate and collect price depotwise from each region on a weekly basis
Prepare MIS report for the perusal of the ZH
Analyse market price trend with respect to competitors and highlight variances
Discuss observations on price trends with regional heads
Present the analysis report to Zonal head
KRA2
Prepare and provide data for fixation of various sales promotional schemes (discounts).
Coordinate finalization of depot wise discounts by ZH in consultation with regional head and communicate the changes to each region on a regular basis
Analyse all discounts approved and their impact on NCR
Propose new schemes and seek necessary approval for the same.
Monitor the disbursement of the same
KRA3
Planning & Budgeting
Prepare necessary data for P&B exercise.
Forecast the future proposed sale and NCR in consultation with RH and ZH
KRA4
To provide relevant data to ZH enabling him to answer queries of various nature
Collect and collate data and information from various sources
Analyze the variances and prepare inputs for ZH
KRA5
Prepare industry analysis of the zone
Analyze industry data, dispatchwise
Prepare analytical reports of dispatches of competitors and highlight variances
Convey results to concerned superior authorities
KRA6
Co-ordinate Cemtrak, Rural marketing and new project initiatives for the zone
Communicate research proposals from market research agencies for conducting surveys
Coordinate execution of survey in various regions of the zone
Collect and analyze data to reach meaningful conclusions to formulate relevant strategy
Undertake new project initiatives for improvement of market share, brand image etc
