Job summary:
The Digital Marketing Manager is responsible for developing and executing digital marketing strategies to drive online brand awareness, customer engagement, lead generation, and sales. This role involves managing a team of digital marketers and collaborating with other departments to achieve marketing objectives.
Key Responsibilities:
Strategy Development:
- Develop and execute comprehensive digital marketing strategies aligned with overall business goals.
- Identify target audiences and create customer personas.
- Stay updated with industry trends and emerging digital marketing technologies.
Campaign Management:
- Plan, implement, and optimize digital marketing campaigns across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, email marketing, content marketing, SEO, and more).
- Set campaign objectives, budgets, and KPIs (Key Performance Indicators).
- Monitor and analyze campaign performance and adjust strategies as needed.
Content Strategy:
- Develop content marketing plans, including blog posts, videos, infographics, and social media content.
- Ensure content aligns with brand voice and resonates with the target audience.
SEO and Website Management:
- Optimize website content and structure for search engines (SEO).
- Monitor website analytics and user experience to enhance online presence.
Social Media Management:
- Manage and grow social media accounts.
- Create and schedule social media content.
- Engage with the online community and respond to comments and messages.
Email Marketing:
- Plan and execute email marketing campaigns, including newsletters and drip campaigns.
- Segment email lists and personalize content for different audiences.
Paid Advertising:
- Manage pay-per-click (PPC) campaigns on platforms like Google Ads and social media advertising.
- Optimize ad spend and ROI (Return on Investment).
Analytics and Reporting:
- Use analytics tools to track and report on key metrics.
- Provide regular reports to management and make data-driven recommendations for improvements.
Budget Management:
- Manage digital marketing budgets effectively, ensuring optimal allocation of resources
Team Leadership:
- Recruit, train, and mentor digital marketing team members.
Qualifications
- Bachelor’s degree in marketing, Business, or a related field (master’s degree is a plus).
- Proven experience as a Digital Marketing Manager or in a similar role.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, email marketing software, SEO tools).
- Strong analytical and data interpretation skills.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Strong project management skills.
- Up to date with the latest trends and best practices in digital marketing.
Location- Whitefield Kadugodi.
Week offs- 2nd and 4th Saturday off.
Interested candidates please share your CV to [email protected]
Pay: Up to ₹140,000.00 per month
Benefits:
Work Location: In person
