Designation: Data Analyst
Industry: FMCG / Biscuit Industry
We are looking for a Sales Data Analyst who will be responsible for managing, analysing and interpreting sales data from DMS (Distributor Management System) and M-Assist, preparing MIS reports, tracking sales performance, and providing actionable insights to the sales team and management for better decision-making.
- Collect, validate, consolidate and analyse sales data from DMS, M-Assist and other sales systems.
- Monitor primary sales, secondary sales, stock, billing, collections and outlet-level performance.
- Identify trends, gaps, deviations and opportunities from sales data.
- Ensure data accuracy and timely availability of reports.
- Monitor day-to-day data flow and transactions in DMS & M-Assist.
- Coordinate with Sales, Distributors and IT/System teams for data-related issues.
- Track distributor billing, sales orders, stock and market transactions.
- Ensure proper system usage and data discipline across the sales team.
- Identify system/data discrepancies and coordinate for timely resolution.
- Prepare daily, weekly and monthly sales MIS for management.
- Prepare reports covering:
- Target vs. Achievement
- Primary & Secondary Sales
- Distributor-wise performance
- Sales Team-wise performance
- Beat-wise performance
- Develop dashboards and automated MIS reports using Excel/Power BI.
- Track sales targets and achievement against agreed business plans.
- Highlight underperforming territories, distributors, salespersons and SKUs.
- Analyse sales growth, decline, productivity and market trends.
- Prepare exception reports and highlight critical gaps to management.
- Support calculation and validation of sales incentives based on defined schemes.
- Validate achievement data before incentive processing.
- Identify unusual or incorrect data entries.
- Monitor distributor stock and inventory levels.
- Analyse stock ageing, slow-moving and non-moving products.
- Track distributor-wise stock vs. sales and identify potential stock-out situations.
- Support sales team in improving stock rotation and availability.
- Cross-check DMS/M-Assist data with ERP, distributor and sales reports.
- Identify duplicate, missing or incorrect entries.
- Establish data validation checks and standard reporting formats.
- Maintain proper records and documentation of sales reports.
- Provide analytical inputs for sales review meetings.
- Prepare presentations and dashboards for senior management.
- Generate actionable insights rather than only sharing raw data.
- Support management in identifying opportunities for sales growth and productivity improvement.
