Position
Director of Sales
Department
Sales & Marketing
Reports To
General Manager
Job Summary
The Director of Sales is responsible for leading the hotel's sales strategy to maximize revenue, market share, and profitability. The role focuses on driving room revenue, banquet and event sales, corporate business, and long-term client relationships while leading the sales team to achieve budgeted targets.
Key Responsibilities
- Develop and execute the hotel's annual sales and marketing strategy.
- Achieve monthly, quarterly, and annual room revenue and banquet revenue targets.
- Identify new business opportunities across Corporate, MICE, Travel Trade, Government, Airline, and Leisure segments.
- Build and maintain strong relationships with key corporate accounts, travel agents, event planners, and business partners.
- Lead, mentor, and motivate the sales team to achieve individual and departmental goals.
- Prepare and monitor sales forecasts, budgets, and business plans.
- Conduct regular sales calls, client meetings, hotel presentations, and site inspections.
- Negotiate contracts, rates, and agreements with key clients.
- Collaborate with Revenue Management to optimize pricing, occupancy, and RevPAR.
- Work closely with the Marketing team to develop promotional campaigns and brand visibility initiatives.
- Coordinate with Front Office, Reservations, Banquets, and F&B departments to ensure seamless guest experiences.
- Monitor competitor activities, market trends, and customer preferences to identify business opportunities.
- Represent the hotel at trade shows, networking events, exhibitions, and industry associations.
- Maintain accurate sales reports, CRM updates, and management reports.
- Ensure compliance with hotel policies, brand standards, and statutory requirements.
Qualifications
- Bachelor's Degree in Hospitality Management, Business Administration, Marketing, or a related field.
- MBA or equivalent qualification will be an added advantage.
Experience
- Minimum 7–10 years of experience in luxury or reputed 5-star hotels.
- Currently working as a Director of Sales in a luxury or reputed 5-star hotel is mandatory.
- Proven track record in revenue generation, business development, and strategic sales leadership.
- Experience in South India market will be preferred.
Skills & Competencies
- Strong leadership and people management skills.
- Excellent business development and negotiation skills.
- Strong understanding of hotel sales, revenue management, and market segmentation.
- Excellent communication and presentation skills.
- Ability to analyze market trends and prepare strategic business plans.
- Strong networking and relationship management abilities.
- Proficiency in Microsoft Office and hotel PMS/CRM systems.
- Ability to work under pressure and achieve aggressive sales targets.
Preferred Qualifications
- Experience working in a luxury or reputed 5-star hotel.
- Strong corporate and MICE business network.
- Knowledge of Coimbatore and South India hospitality market.
- Proficiency in Tamil and English is preferred.
Key Performance Indicators (KPIs)
- Achievement of Room Revenue and Banquet Revenue targets.
- Occupancy and ADR growth.
- RevPAR performance.
- Corporate account acquisition and retention.
- MICE and Events business generation.
- Sales pipeline conversion ratio.
- Client satisfaction and repeat business.
- Team performance and productivity.
Location: Merlis Hotels, Coimbatore
Employment Type: Full-Time
Pay: ₹100,000.00 - ₹125,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Food provided
- Life insurance
- Provident Fund
Work Location: In person
