Colorshine Group headquartered in Mumbai, Maharashtra, specialises in manufacturing Color Coated coils. The company offers diverse brands and is poised to launch numerous new products. Colorshine drives sustainable growth and follows an ambitious roadmap to expand its reach and capabilities. The company is on a path to becoming the preferred brand in the coated steel industry.
With our dedicated internal team, we aim to reach our goal, If you are passionate about creating and seeing your work flourish, join us.
Website: https://colorshine.in/
Job Purpose
We are looking for a creative, strategic and execution-oriented marketing professional who can convert business objectives into innovative campaigns, brand initiatives and customer engagement programmes.
The role will work closely with the Head – Brand & Communications and take ideas from:
Research → Concept → Creative Direction → Activation → Execution
Key Responsibilities
1. Brand, Creative & Campaign Development
· Generate innovative marketing and brand-building ideas.
· Develop campaign concepts, themes, messaging and creative direction.
· Create campaigns for products, launches, brand awareness and customer engagement.
· Build initiatives that improve brand visibility, recall and differentiation.
2. Customer Engagement & Brand Activation
· Develop innovative engagement initiatives for dealers, fabricators, OEMs, architects, consultants and contractors.
· Create customer campaigns, dealer programmes, product experiences and brand activations.
· Identify opportunities to strengthen customer relationships and brand presence.
3. Product, Content & Storytelling
· Work with Sales and Product teams to understand products and applications.
· Convert technical information into simple and engaging stories.
· Develop concepts for product stories, case studies, customer stories, videos, presentations and other content.
· Provide creative direction to designers, agencies and content partners.
4. Market & Competitor Intelligence
· Track competitor campaigns, positioning and communication.
· Monitor industry and customer trends.
· Identify market gaps, new opportunities and emerging marketing formats.
· Share relevant insights and recommendations with the Head – Brand & Communications.
5. Events, Exhibitions & Experiences
· Develop concepts for exhibitions, customer meets, dealer meets and industry events.
· Create engaging themes and customer experiences.
· Plan pre-event, on-ground and post-event communication.
· Coordinate with internal teams, agencies and vendors for execution.
6. Digital & Thought Leadership
· Develop creative themes and campaign ideas for LinkedIn, website, email, WhatsApp and other relevant platforms.
· Identify opportunities for innovative digital engagement.
· Develop ideas for industry articles, knowledge content and thought-leadership initiatives.
7. Cross-Functional Execution
· Work closely with Sales, Product, Operations, Digital Marketing and other internal teams.
· Convert business priorities into actionable marketing initiatives.
· Coordinate with agencies and external partners.
· Ensure timely and effective execution of approved initiatives.
Pay: ₹1,000,000.00 - ₹1,500,000.00 per year
Benefits:
- Health insurance
- Paid time off
- Provident Fund
Work Location: In person
