Lead Generation Executive
Experience: 1–2 Years
Employment Type: Full-Time
Location: On-site
We are looking for a proactive and target-driven Lead Generation Executive to join our growing Business Development team. The ideal candidate will have hands-on experience in identifying and engaging potential clients for IT services through outbound prospecting. You will be responsible for generating qualified leads, building a healthy sales pipeline, and scheduling meetings for the Business Development team.
- Identify and research potential B2B clients across domestic & international markets.
- Generate qualified leads through LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Clutch, company databases, and other prospecting platforms.
- Execute outbound lead generation campaigns through cold emails, LinkedIn outreach, cold calling, and follow-ups.
- Qualify prospects by understanding their business requirements, decision-making process, budget, and project timelines.
- Schedule discovery calls and meetings for the Business Development/Sales team.
- Maintain accurate prospect information, activities, and pipeline updates in CRM platforms.
- Work closely with the Sales and Marketing teams to improve lead quality and campaign performance.
- Consistently achieve monthly lead generation, meeting, and activity targets.
- Stay updated with industry trends, emerging technologies, and competitor offerings to identify new business opportunities.
- Bachelor's degree in Business, Marketing, IT, or a related field.
- 1–2 Years of experience in Lead Generation, Inside Sales, or Business Development within an IT services or software development company.
- Preferred: Candidates with knowledge of IT services such as Custom Software Development, Web & Mobile App Development, Cloud Solutions, SaaS, AI/ML, or Digital Transformation.
- Experience with CRM platforms such as HubSpot, Salesforce, or Zoho CRM.
- Hands-on experience with LinkedIn Sales Navigator, Apollo.io, Lusha, ZoomInfo, or similar lead generation tools.
- Excellent verbal and written English communication skills.
- Strong research, negotiation, and relationship-building skills.
- Self-motivated, target-oriented, and capable of managing multiple outreach campaigns simultaneously.
- Experience generating leads for domestic & international markets.
- Familiarity with email automation and sales engagement tools.
- Ability to analyze outreach performance and optimize campaigns based on data.
- Qualified leads generated
- Meetings scheduled with decision-makers
- Sales Qualified Leads (SQLs)
- Outreach response and conversion rates
- CRM data accuracy and pipeline management
- Monthly target achievement
