Position title: Brand Communication & Content Creation
About the Company:
Founded in 2011 by Paritosh Mehta, Trunks Company Jaipur is India’s first atelier of its kind in over 78 years of independence—reimagining functional art through the lens of handcrafted Trunks into distinct concepts. Each creation is a unique fusion of form and purpose.
Rooted in the heritage of Jaipur, the atelier draws from tradition and culture while constantly shaping the future of India’s art & design landscape. Whether imagined as Bars, Dressers or Trunks for Travel, Games, and Timepieces, every creation from Trunks Company is an expression of detail—demanding over 2,800-4,000 hours of dedicated artistry. With less than 100 crafted annually, these are more than objects of desire, made to inspire and be treasured for generations.
Website:http://trunkscompany.com
LinkedIn:https://www.linkedin.com/company/trunkscompany/mycompany/?viewAsMember=true
Instagram:https://instagram.com/trunkscompany?igsh=MTNlN3hvY2cwbXlhZw==
Job Requirements and Skills:
We are seeking a highly creative and Brand Communication & Content Creation to define, develop, and amplify the house narrative across all customer touchpoints. The ideal candidate will be a natural storyteller with a deep appreciation for luxury, craftsmanship, design, art, and culture. This individual will be responsible for translating the brand's philosophy, heritage, craftsmanship, and innovation into compelling content and communication strategies that strengthen house equity and drive engagement.
This role requires a balance of strategic thinking, creative excellence, content leadership, and cross-functional collaboration
Job Skills:
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Exceptional storytelling and content development abilities.
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Strong understanding of luxury branding and consumer behavior.
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Expertise in house communication, editorial planning, and content strategy.
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Excellent copywriting and content editing skills.
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Strong presentation and communication capabilities.
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Knowledge of social media, digital marketing, and content analytics.
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Content Management Systems (CMS)
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SEO and digital content optimization
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Microsoft Office & Presentation Tools
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Familiarity with Adobe Creative Suite is preferred
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Understanding of digital publishing and content workflows
Personal Attributes:
- Creative thinker with strong aesthetic sensibility.
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Passionate about luxury, art, design, and craftsmanship.
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Detail-oriented with high standards of quality.
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Strategic mindset with strong business understanding.
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Ability to manage multiple projects and stakeholders.
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Collaborative leader with excellent interpersonal skills.
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Highly proactive and self-driven.
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Exceptional leadership, communication, and presentation abilities.
- Strong attention to detail, organizational skills, and the ability to manage multiple projects simultaneously.
Major responsibilities:
Brand Communication Strategy
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Develop and execute the overall house communication strategy aligned with business and house objectives.
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Define and evolve the house voice, tone, messaging architecture, and storytelling framework.
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Ensure consistency of communication across digital, print, experiential, PR, and internal communication channels.
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Build compelling narratives around craftsmanship, design innovation, heritage, luxury, and bespoke experiences.
Content Strategy & Editorial Leadership
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Own the content ecosystem for the house across:
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Website
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Social Media
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Campaigns
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Editorial Features
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Lookbooks & Brochures
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Product Stories
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PR Communication
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Newsletters
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Presentations & Corporate Communication
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Develop annual and quarterly content calendars aligned with launches, campaigns, and business priorities.
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Lead the conceptualization and creation of high-quality written and visual content.
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Establish editorial standards, content frameworks, and storytelling guidelines.
Campaign Storytelling & Launch Communication
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Develop communication strategies and storytelling frameworks for product launches, collections, collaborations, and house campaigns.
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Create campaign narratives, taglines, messaging hierarchies, and content journeys.
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Ensure a seamless communication experience across all customer touchpoints.
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Work closely with creative, marketing, and PR teams to deliver integrated campaigns.
Brand Narrative & Luxury Storytelling
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Translate complex craftsmanship processes into engaging and aspirational stories.
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Create compelling narratives around artisans, materials, design inspirations, and bespoke creations.
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Identify storytelling opportunities that strengthen house desirability and cultural relevance.
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Develop founder-led thought leadership and brand-led narratives.
Digital Content and Community Engagement
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Drive content performance across digital platforms.
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Collaborate with designers, photographers, videographers, and digital teams to create immersive content experiences.
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Monitor audience engagement and content effectiveness.
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Recommend content innovations and emerging storytelling formats.
Brand Governance & Communication Excellence
- Act as the custodian of the brand's voice and communication standards.
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Develop and maintain house communication guidelines.
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Conduct periodic communication audits to ensure consistency.
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Review and approve all communication assets before release.
Stakeholder Collaboration
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Brand Director
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Creative Team
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Marketing Team
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PR Agencies
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Sales Team
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Photographers & Videographers
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External Content Partners
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Lead communication planning meetings and campaign reviews.
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Ensure alignment between creative output and house objectives.
Research & Trend Analysis
- Stay updated on global luxury, design, art, architecture, lifestyle, and cultural trends.
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Monitor competitor communication strategies and emerging content formats.
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Introduce innovative storytelling approaches that strengthen house differentiation.
Education
Bachelor’s degree in Mass Communication, Journalism, Brand Management, Literature or design communication (Preference for candidates from premier institutes such as NIFT, NID, MICA, POLIMI or equivalent)
Experience
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8–12 years of experience in Brand Communication, Content Strategy, Editorial, Luxury Marketing, or Corporate Communication.
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Prior experience with luxury brands, design houses, premium lifestyle brands, hospitality, fashion, architecture, or creative agencies preferred.
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Proven portfolio showcasing impactful storytelling, house campaigns, and content-led house building.
Job Location: Jaipur, India (Full-time, in-person)
