Sentius Technologies Pvt Ltd
Job Title: Business Development Manager – Embedded & Firmware Solutions Department: Sales & Marketing Location: Bangalore Work Mode: On-site
Experience: 8–15 Years CT
Industry: Semiconductor / Embedded Systems
Role Overview
We are seeking a dynamic Embedded Sales & Marketing Specialist with strong technical expertise and business acumen to drive growth across embedded systems and semiconductor solutions. The role also includes ownership of staff augmentation services, enabling customers to scale their engineering teams with high-quality embedded talent.
Key Responsibilities
1. Technical Sales & Business Development
Own the end-to-end technical sales cycle for embedded software and semiconductor solutions, including Linux BSP, device drivers, firmware, camera drivers, WLAN/Wi-Fi stacks, BIOS, and QNX platforms.
Understand customer product architectures and drive design wins through strong technical positioning.
Engage with design engineers, architects, and product teams to propose optimal embedded solutions.
Build and manage a robust sales pipeline, ensuring accurate forecasting and achievement of revenue targets.
2. Staff Augmentation & Services Sales
Drive business growth through staff augmentation services by identifying opportunities to deploy embedded engineers, firmware developers, and domain specialists at client locations.
Understand client resource requirements and align them with internal talent pools and hiring strategies.
Collaborate with recruitment and delivery teams to ensure timely onboarding and deployment of skilled resources.
Manage the complete lifecycle of staff augmentation engagements, including demand generation, proposal creation, pricing, negotiation, onboarding, and account management.
Build long-term relationships with clients for repeat business and ongoing staffing needs.
Ensure high customer satisfaction, retention, and utilization of deployed resources.
3. Technical Marketing & Product Positioning
Develop and deliver impactful technical collateral such as presentations, solution briefs, demos, and competitive analyses.
4. Customer & Partner Engagement
Act as the primary technical interface between customers and internal engineering teams.
Lead technical workshops, PoCs, demos, and board bring-up sessions.
Translate customer requirements into actionable inputs for engineering and delivery teams.
Build strategic relationships with OEMs, Tier-1 suppliers, ODMs, and ecosystem partners.
5. Cross-Functional Collaboration
Work closely with engineering, recruitment, delivery, product management, and leadership teams to ensure successful execution of both project-based and staff augmentation engagements.
Provide market and competitive insights to support business strategy and product roadmap decisions.
Sales & Marketing Competencies
Experience in technical sales, staff augmentation, FAE, product marketing, or business development in embedded or semiconductor domains
Strong understanding of IT/engineering staffing models and resource deployment strategies
Ability to communicate complex technical concepts to both technical and non-technical stakeholders
Proven track record in achieving sales targets, closing deals, and securing long-term engagements
Experience in proposal development, pricing, contract negotiations, and account management
Tools & Platforms
Git, Gerrit, Jira
Debugging tools: GDB, Lauterbach, JTAG
Networking tools: Wireshark, iPerf
Imaging tools and validation frameworks
CRM tools: Salesforce, HubSpot
Qualifications
Bachelor’s or Master’s degree in Electronics, Electrical Engineering, Computer Science, or a related field
8–15 years of experience in embedded engineering along with technical sales, staff augmentation, FAE, or product marketing roles
Strong exposure to automotive, IoT, industrial automation, or imaging domains
Preferred Attributes
Strong customer focus with a solution-oriented mindset
Excellent communication, negotiation, and presentation skills
Ability to manage multiple client engagements in a fast-paced environment
Job Type: Permanent
Pay: ₹2,000,000.00 - ₹2,900,000.00 per year
Benefits:
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
