About the Role
We are looking for a creative, analytical, and AI-savvy Digital Marketing Specialist to drive digital growth for our agency and client brands across B2B, B2C, and D2C segments.
This role goes beyond traditional digital marketing. The ideal candidate should understand how search is evolving - from SEO (Search Engine Optimisation) to AEO (Answer Engine Optimisation)—and be capable of creating content that performs across Google Search, AI assistants, and social media platforms.
In addition to managing digital channels, the candidate should be comfortable appearing on camera and creating authentic UGC (User-Generated Content)-style videos for Genuus’s social media campaigns.
Key Responsibilities
Search Marketing (SEO & AEO)
- Develop and execute SEO strategies to improve organic visibility and website performance.
- Optimise websites for Google's evolving search algorithms and AI-powered search experiences.
- Implement AEO best practices to improve discoverability across AI assistants and answer engines.
- Conduct keyword research, search intent analysis, and content gap assessments.
- Monitor rankings, traffic, indexing, backlinks, and technical SEO health.
- Collaborate with content and development teams to improve website performance and search visibility.
Social Media Marketing
- Plan, execute, and optimise social media campaigns across LinkedIn, Instagram, Facebook, X, and YouTube.
- Develop monthly content calendars aligned with marketing objectives.
- Monitor trends and recommend new content formats.
- Manage social media publishing, community engagement, and reporting.
- Track performance metrics and recommend optimisation strategies.
Content & UGC Creation
- Create engaging UGC-style videos for Genuus’s social media campaigns.
- Be comfortable presenting on camera for product demonstrations, explainers, behind-the-scenes content, and brand storytelling.
- Conceptualise short-form videos, reels, and platform-native content.
- Collaborate with designers and video editors to produce engaging creative assets.
Campaign Management
- Support integrated digital marketing campaigns.
- Assist with paid campaign coordination across Meta, Google, and LinkedIn.
- Monitor campaign performance and prepare reports with actionable insights.
- Coordinate with creative, content, and account management teams to ensure timely execution.
AI & Marketing Technology
- Use AI tools for research, content ideation, SEO optimisation, campaign planning, analytics, and reporting.
- Stay updated with emerging trends in AI-driven search, digital marketing, and content creation.
- Experiment with AI-powered marketing workflows to improve productivity and campaign performance.
Required Skills
- Strong understanding of SEO fundamentals, technical SEO, on-page and off-page optimisation.
- Knowledge of AEO (Answer Engine Optimisation) and AI search ecosystems.
- Experience managing social media platforms for brands.
- Ability to create engaging short-form and UGC-style content.
- Familiarity with Google Analytics, Google Search Console, and SEO tools such as Ahrefs, SEMrush, Screaming Frog, or similar.
- Basic knowledge of Meta Ads and LinkedIn Ads is desirable.
- Strong copywriting and content planning skills.
- Good analytical and reporting abilities.
- Excellent communication and interpersonal skills.
- Highly organised and self-driven.
AI Tools (Preferred)
Candidates should be comfortable using tools such as:
- ChatGPT
- Claude
- Gemini
- Perplexity
- Google AI Studio
- Canva AI
Eligibility
Education
- Graduate/Postgraduate in Marketing, Digital Marketing, Mass Communication, Journalism, Advertising, or a related discipline.
Skills
Excellent communication skills
Excellent presentation skils
Experience
- 4–5 years of experience in digital marketing.
- Proven experience managing SEO and social media for brands.
- Experience working with B2B brands is preferred; exposure to B2C and D2C marketing will be an advantage.
- Agency experience is highly desirable.
- Experience creating UGC-style content or being comfortable on camera is preferred.
Ideal Candidate
You will thrive in this role if you:
- Stay ahead of changes in search, AI, and digital marketing.
- Understand that discoverability today extends beyond traditional search engines to AI-powered answer platforms.
- Enjoy balancing creativity with analytics.
- Are comfortable creating authentic, engaging video content.
- Take ownership of campaigns from planning through execution and optimisation.
- Continuously experiment with new tools, formats, and marketing technologies.
Pay: ₹40,000.00 - ₹45,000.00 per month
Benefits:
Education:
Experience:
- Digital marketing: 4 years (Required)
Work Location: Remote
