Job Overview
We are seeking an experienced and creative Social Media Manager to lead our digital marketing initiatives, strengthen brand presence, and drive engagement across multiple platforms. The ideal candidate will have strong expertise in social media strategy, content planning, campaign management, creative execution, and performance analysis.
The candidate will be responsible for managing digital campaigns, optimizing marketing investments, leading creative initiatives, and ensuring consistent brand communication across all channels.
Key Responsibilities
- Develop and implement comprehensive social media strategies to increase brand awareness, audience engagement, and lead generation.
- Plan, execute, and manage social media campaigns across platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Create and manage monthly content calendars aligned with brand objectives and marketing goals.
- Manage marketing budgets and optimize campaigns to achieve maximum ROI.
- Oversee the creation and execution of creative assets including social media posts, videos, banners, event creatives, exhibition materials, hoardings, and marketing collateral.
- Conceptualize and develop engaging graphics, illustrations, infographics, and other visual content while maintaining brand consistency.
- Collaborate with internal teams, designers, and external agencies for effective campaign execution.
- Review and supervise the work of junior designers and creative team members to ensure quality standards.
- Generate innovative content ideas based on current trends, audience insights, and industry developments.
- Monitor social media performance, analyze campaign results, and prepare reports with actionable recommendations.
- Stay updated with emerging digital marketing trends, platform updates, and best practices.
Required Skills & Qualifications
- 7–10 years of experience in Social Media Management, Digital Marketing, Brand Communication, or a similar role.
- Strong understanding of social media platforms, content strategy, paid campaigns, and performance analytics.
- Proven experience managing social media campaigns and creative projects.
- Experience in handling creative teams and coordinating with designers/agencies.
- Proficiency in content creation and design tools.
- Strong creative thinking with excellent communication and storytelling abilities.
- Ability to manage multiple projects, deadlines, and priorities effectively.
- Good understanding of brand building and digital marketing strategies.
Preferred Candidate Profile
- Experience working with real estate, lifestyle, entertainment, or corporate brands will be an advantage.
- Strong eye for design, creativity, and attention to detail.
- Ability to combine creativity with data-driven decision-making.
Pay: ₹50,000.00 - ₹70,000.00 per month
Work Location: In person
