Digital Marketing Specialist
Location: Kozhikode, Kerala (On-site)
Experience: 3+ Years
Employment Type: Full-Time
About Tecfuge Business Solutions LLP
Tecfuge Business Solutions LLP is a leading technology solutions company based in Kozhikode, Kerala, specializing in ERP implementation, Odoo consulting, and Marketplace Management Services. We help businesses streamline their operations through customized ERP solutions while enabling brands to grow and scale across leading eCommerce marketplaces. With a strong focus on innovation, quality, and customer success, Tecfuge is committed to delivering reliable business solutions and creating meaningful career opportunities for talented professionals.About the Role
We are looking for a results-oriented Digital Marketing Specialist with 3+ years of hands-on experience in digital marketing. The ideal candidate must have prior experience working with established brands or digital marketing agencies and should possess strong expertise in SEO,Google Ads and Meta Ads, content strategy, and performance marketing. This role requires someone who can plan, execute, and optimize digital marketing campaigns that drive brand awareness, customer engagement, lead generation, and business growth.
Key Responsibilities
- Develop and execute digital marketing strategies aligned with business objectives.
- Plan, manage, and optimize Meta Ads campaigns to maximize reach, engagement, and conversions.
- Develop and implement SEO strategies, including on-page, off-page, and technical SEO.
- Conduct keyword research and optimize website content for improved search engine rankings.
- Generate creative content ideas and develop monthly content calendars.
- Coordinate with the design, content, and social media teams to create engaging marketing campaigns.
- Create or review marketing copy, ad copy, landing page content, and promotional materials.
- Monitor and analyze campaign performance using analytics tools and provide actionable insights.
- Conduct competitor analysis and identify new opportunities for business growth.
- Generate quality leads through effective digital marketing initiatives.
- Prepare weekly and monthly performance reports with recommendations for improvement.
- Stay updated with the latest digital marketing trends, tools, and industry best practices.
Required Skills
- Strong expertise in SEO, Google Ads and Meta Ads.
- Experience in content planning and campaign execution.
- Ability to generate creative content and campaign ideas.
- Strong analytical and problem-solving skills.
- Excellent communication and copywriting skills.
- Experience with digital marketing analytics and reporting tools.
- Ability to manage multiple projects and meet deadlines.
- Strong organizational and time management skills.
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
- 3+ years of experience in Digital Marketing.
- Mandatory experience working with established brands or digital marketing agencies.
- Proven experience in planning and executing successful digital marketing campaigns.
Preferred Qualifications
- Experience handling multiple brands or client accounts.
- Professional certifications in Digital Marketing are an added advantage.
- Strong understanding of current digital marketing trends and emerging technologies.
What We Offer
- Competitive salary based on experience.
- Opportunity to work with diverse brands and exciting digital marketing projects.
- A collaborative, innovative, and growth-oriented work environment.
- Career advancement and continuous learning opportunities.
- Exposure to challenging projects and the latest digital marketing practices.
Work Location: In person
