Job Title: Marketing Operations Specialist
About the Role
We are looking for a Marketing Operations Specialist to support our Sales and Marketing teams with prospect list creation, CRM data management, and Sales Engagement administration. This role will focus on building targeted prospect lists in ZoomInfo, preparing and importing data into Salesforce, maintaining data quality, and supporting Sales Engagement programs.
The ideal candidate is detail-oriented, organized, comfortable working with data, and interested in growing their skills in Salesforce, sales engagement, and marketing operations. This role is suitable for someone who can follow documented processes, manage repetitive data tasks accurately, and collaborate with Sales and Marketing teams.
Key Responsibilities:
- Create targeted prospect and account lists using ZoomInfo based on business requirements.
- Apply filters and segmentation criteria to identify relevant prospects.
- Clean, validate, and format prospect data before Salesforce imports.
- Import and update records in Salesforce using Data Import Wizard, Data Loader, or similar tools.
- Maintain Salesforce data quality by identifying and correcting duplicate, incomplete, or inaccurate records.
- Perform cleanup, data enrichment, and other data validation activities.
- Support Sales Engagement programs by managing cadences, email templates, and outreach activities.
- Create and manage cadence email templates, ensuring messaging is personalized and aligned with campaign goals.
- Assist with launching and maintaining sales outreach campaigns.
- Track prospect engagement and monitor outreach activity, including email opens, clicks, replies, and responses.
- Monitor cadence performance and provide basic insights to improve outreach effectiveness.
- Follow documented processes and maintain operational documentation.
- Support Sales and Marketing teams with list management and CRM-related requests.
- Collaborate with team members to improve data processes and operational efficiency.
Required Skills & Qualifications:
- 1+ years of experience in Marketing Operations, Sales Operations, CRM administration, or a related field.
- Basic understanding of Salesforce CRM.
- Experience working with data management, list uploads, or CRM data cleansing.
- Experience using Excel for data cleanup and analysis.
- Familiarity with ZoomInfo or similar lead generation/data platforms.
- Ability to follow documented processes and complete detail-oriented tasks accurately.
- Strong organizational skills and attention to detail.
- Good written and verbal communication skills.
- Ability to work collaboratively with Sales, Marketing, and Operations teams.
Preferred Skills:
- Experience with Salesforce Sales Engagement or similar sales engagement platforms.
- Experience creating prospect lists using ZoomInfo, LinkedIn Sales Navigator, or similar tools.
- Experience managing email templates, cadences, or sales outreach programs.
- Basic understanding of CRM data structure and lead management processes.
- Basic knowledge of marketing automation concepts.
Pay: ₹200,000.00 - ₹400,000.00 per year
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Provident Fund
Work Location: In person
