Role Summary
Lead digital marketing, website experience, customer acquisition, brand development, SEO,
content creation, and online growth initiatives for Tixxgo.
Key Responsibilities
Develop and execute digital marketing strategies.
Manage Google Ads, Meta Ads, LinkedIn and social campaigns.
Own the overall look and feel of the Tixxgo website.
Manage website content, landing pages, banners, and promotions.
Improve website conversion rates and customer experience.
Lead SEO initiatives and organic traffic growth.
Manage social media channels and content calendars.
Execute email marketing and customer retention campaigns.
Coordinate with website developers and agencies.
Monitor analytics, campaign performance, and ROI.
KPIs
Website traffic growth
Conversion rate improvement
Customer acquisition cost (CAC)
Return on advertising spend (ROAS)
SEO ranking improvements
Social media engagement growth
Email campaign performance
Website speed and usability improvements
Qualifications & Experience
Bachelor's degree in marketing, Business, Communications, or related field.
2–5 years experience in Digital Marketing, Travel, OTA, Hospitality, or E-commerce.
Experience with Google Ads, GA4, Search Console, Meta Business Suite.
Knowledge of SEO, content marketing, and website management.
Experience with Canva, Adobe Creative Suite preferred.
Personal Attributes
Creative thinker
Commercially minded
Data-driven decision maker
Effective communication skills
Customer-focused mindset
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
