The GTM Engineer owns the architecture and health of Quisitive's marketing execution engine: the platforms, integrations, automation logic, and data models that turn GTM strategy into a repeatable, scalable flywheel. This role goes beyond configuring out-of-the-box marketing automation features - it requires connecting systems together via APIs, custom connectors, and webhook-based integrations; building custom workflows and automations (e.g., using Power Automate); and building and managing AI-driven agents that extend what the platforms can do natively. "Agentic workflows" here means creating agents using low-code tools like Copilot Studio, orchestrating workflows within ZoomInfo Marketing, and building other automations using Power Platform, Zapier, or similar solutions, rather than custom-coded, general-purpose AI development. This is a systems-thinking and integration-building role, not a data-engineering one: it does not require Python, SQL, or Clay-style scripting. What it does require is curiosity - the instinct to ask "why does this work this way" and "where will this break at 10x volume," and the technical range to actually go build the fix.
Systems & Integrations
- Own the marketing technology stack: Dynamics 365 Marketing, ClickDimensions (Click), ZoomInfo Marketing & GTM Studio, RingCentral, Power BI, workflow tools (Power Automate, Zapier), website apps, and other tools as adopted
- Connect systems that don't natively talk to each other, using APIs, custom connectors, and webhook-based integrations to close integration gaps
- Lead set-up and optimization of new platforms (e.g., the ZoomInfo Marketing & GTM Studio migration)
- Identify and evaluate new tools and capabilities, with a bias toward what will hold up as volume and complexity increase
Automation & Agentic Workflow Design
- Design and build end-to-end automation strategies to increase lead volume across the funnel, including trigger- and subscription-based workflows, using tools like Power Automate
- Build AI agents using low-code tools such as Copilot Studio to handle tasks like personalization, enrichment, workflow decisioning, lead routing & automated BDR actions
- Orchestrate marketing workflows within ZoomInfo Marketing, connecting them into the broader automation and data ecosystem
- Build additional automations using Power Platform (Power Automate, Power Apps), Zapier, or similar solutions, choosing the right tool for each integration
- Build reusable campaign and journey frameworks that reduce one-off, manual campaign work
- Continuously question whether current automations will scale - proactively surface where a workflow is held together by manual patches rather than durable logic
- Identify opportunities to leverage information, both internal and external to create additional leads and improve lead value to the sales organization
Scoring, Segmentation Strategy & Triggers
- Own lead scoring model in Dynamics 365 Marketing, Click, and CRM - design and lifecycle-stage triggers
- Design the segmentation strategy and model (persona, account-based, lifecycle), incorporating on-the-ground input from the Senior Marketing Operations Specialist
- Build trigger logic for nurture progression, routing, and alerts
- Partner with IT to modify CRM configurations supporting buyer-group segmenting and account/contact alerts
Pipeline Analytics & Attribution
- Build and own pipeline analytics and reporting infrastructure
- Own attribution tracking, modeling, and validation across marketing systems
- Deliver performance insights and optimization recommendations to Campaign Leads
AI Enablement & Innovation
- Identify and implement AI opportunities across workflows, personalization, scoring, and reporting
- Build AI playbooks and best practices for the marketing team
- Continuously improve automation maturity and operational efficiency
Required
- 5+ years in marketing operations/RevOps with a focus on systems and automation architecture, not just execution
- Hands-on experience building workflows/automations in Power Automate (or similar), including the use of custom connectors and webhook-based integrations to connect systems that don't natively talk to each other
- Experience connecting systems via APIs, custom connectors, or webhooks (native or custom-built) - beyond just using pre-built, out-of-the-box integrations
- Experience building AI agents using low-code tools such as Copilot Studio, and orchestrating automated workflows across platforms like ZoomInfo Marketing, Power Platform, Zapier, or similar solutions
- Demonstrated experience designing - not just running - impactful B2B lead scoring, segmentation models, and trigger-based workflows
- Strong systems-thinking mindset: comfortable questioning why a process works the way it does, and identifying where it will break at scale
- Experience with CRM/marketing automation integrations and platform migrations
Preferred
- Dynamics 365 Marketing (Customer Insights – Journeys), Dynamics 365 CRM
- Power BI or similar reporting/BI tools
- Account based marketing systems such as 6Sense or ZoomInfo Marketing
- Experience leading a platform migration or stack consolidation
- Familiarity with the broader Microsoft Power Platform (Power Automate, Power Apps, Copilot Studio), plus Zapier or similar workflow automation tools
Not Required
- Python, SQL, Clay, or general-purpose software development - this role is about systems integration, workflow/agent building, and architecture thinking, not data engineering
- Automation maturity (% of campaigns running on triggers/agents vs. manual builds)
- Pipeline contribution from automated programs
- Number and business impact of systems successfully integrated via API/workflow automation
- Attribution accuracy and reporting reliability
- Reduction in manual processes across the team
