We are looking for a dynamic, result-oriented, and experienced Area Sales Manager to drive sales growth, strengthen distribution, and expand market presence across the assigned territory. The ideal candidate should have strong experience in FMCG sales, Super Stockist/distributor engagement, general trade, retail execution, team handling, market expansion, and achieving sales targets. The candidate will be responsible for developing these assigned territory, building strong relationships with distributors and retailers, and ensuring consistent business growth.
Key Responsibilities
1. Sales & Business Development
- Achieve monthly, quartely, and annual sales targets for assigned territory.
- Develop and execute effective sales strategies to maximize revenue and market penetration.
- Identify new business opportunities and expand the customer base.
- Drive primary and secondary sales across the assigned area.
- Monitor market trends, competitor activities, pricing, and promotional strategies.
2. Distributor & Channel Management
- Appoint, manage, and develop distributotrs as per business requirements.
- Maintain strong relationships with distributors, wholesalers, retailers, and key customers.
- Ensure proper stock availability and effective product distribution.
- Monitor distributor performance, inventory levels, outstanding payments, and order cycles.
- Improve distribution width and depth within assigned territory.
3. Market & Retail Execution
- Conduct regular market visits to understand customer requirements and market potential.
- Ensure effective product visibility, merchandising, and proper shelf placement.
- Expand outlet coverage and improve numeric distribution.
- Ensure implementation of company schemes, promotions, and trade offers.
- Track competitor products, pricing, schemes, and market activities.
4. Team Management
- Lead, guide, and motivate the sales team to achieve assigned targets.
- Set clear objectives and monitor individual team pertformance.
- Conduct regular field visits with team members and provide coaching.
- Ensure discipline, productivity, and effective utilization of sales resouces.
5. Sales Planning & Reporting
- Prepare territory-wise sales plans and forecasts.
- Analyse sales performance against targets and take corrective actions.
- Prepare daily, weekly, and monthly sales reports.
- Maintain accurate market, distributor, outlet, and competitor data.
- Provide regular updates insights to the reporting manager
6. Customer Relationship Management
- Build and maintain strong relationships with key retailers, distributors, and business partners.
- Address customer concerns and resolve market related issues promptly.
- Ensure high levels of cutomer satisfaction and long term business relationships
Key Performance Area (KPI)
- Achievements of sales targets
- Primary & Secondary sales growth
- Territory revenue growth
- Distributor Productivity
- Numeric and Weighted distribution
- New customer / distributor acquisition
- Productive outlets
- Market share improvement
- Stock availability and inventory management
- Team productivity
- Collection and outstanding management
Candidate Profile
The ideal candidate should possess
- 5-8 years of relevant FMCG sales experience
- Strong knowledge of General Trade, Distributor Management, Retail sales and market management
- Proven track record of achieving sales targets
- Strong communication, negotiation, and interpersonal skills
- Good leadership and team -management abilities
- Strong analytical and problem-solving skills
- Ability to work independently and handle sales pressure
- Willingness to travel extensively within the assigned territory.
- Good Knowledge of local markets and customer networks
- Experience with MS Excel and sales repoting tools preferred
Education
- A graduate degree in any discipline is preferred
- An MBA in Sales & Marketing / business Management will be an added advantage
What We Offer
- Competitive salary package
- Performance based incentives
- Growth and career development opportunities
- The chance to work with growing FMCG organization
- Exposure to a fast-paced sales and distribution environment
Interested candidate can share their updated CV at [email protected]
Or WhatsApp on 7743001463 or 7973835727
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
