Develop overall strategic direction and action plans for digital marketing and e-commerce to drive the growth of online revenue from rooms and supporting businesses.
Manage the hotel's e-commerce budget, maintain cooperative relationships with core suppliers and agencies, and act as the primary contact.
Continuously track industry dynamics, trends, key issues and platform functions, and regularly provide industry insights and digital marketing knowledge popularization to the management.
Engage with relevant e-commerce stakeholders (suppliers, agencies, media partners, etc.) as needed to explore best practices.
Collaborate with agencies to develop project timelines and goals, and supervise the implementation progress and achievement of results throughout the process.
Expand cooperation with third-party platforms to explore new online growth points for rooms, F&B and other businesses.
