Job Description – Google & Meta Ads Expert
Position: Google & Meta Ads Expert / Performance Marketing Executive
Experience: 1–3 Years
Salary: ₹3–4 LPA
Employment Type: Full-Time
Industry: E-commerce / Beauty & Personal Care
About the Role
We are looking for a hands-on Google & Meta Ads Expert who can independently plan, execute, optimize, and scale paid advertising campaigns for our e-commerce brands. The ideal candidate should have practical experience managing Meta Ads (Facebook & Instagram) and Google Ads, with a strong understanding of ROAS, CAC, CPA, conversion tracking, remarketing, audience targeting, and campaign optimization.
Key Responsibilities
- Plan, create, manage, and optimize campaigns across Meta Ads and Google Ads.
- Manage Meta campaigns including Sales, Advantage+ Shopping, Retargeting, Lookalike, and Custom Audience campaigns.
- Manage Google campaigns including Search, Shopping, Performance Max, Display, and Remarketing.
- Monitor daily performance and optimize campaigns based on ROAS, CAC/CPA, CTR, CPC, conversions, and revenue.
- Scale profitable campaigns while maintaining advertising cost efficiency.
- Conduct audience, competitor, keyword, product, and market research.
- Test creatives, ad copies, hooks, offers, audiences, landing pages, and campaign structures.
- Identify winning and underperforming campaigns and take timely optimization actions.
- Collaborate with creative and content teams to develop high-converting static ads, videos, UGC concepts, and ad copies.
- Set up and monitor Meta Pixel, Conversion API, GA4, Google Tag Manager, and conversion tracking.
- Build effective remarketing strategies for website visitors, cart abandoners, existing customers, and other relevant segments.
- Analyze website funnel performance and recommend improvements to increase conversion rates.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Track spend, revenue, ROAS, CAC, conversion rate, and other key performance indicators.
- Stay updated with changes, trends, tools, and new features across Google and Meta advertising platforms.
Required Skills & Qualifications
- 1–3 years of hands-on experience managing Google Ads and Meta Ads.
- Experience with e-commerce/D2C brands is strongly preferred.
- Strong knowledge of Meta Ads Manager and Google Ads Manager.
- Working knowledge of Google Merchant Center and Shopping campaigns.
- Understanding of GA4, GTM, Meta Pixel, and Conversion API.
- Strong analytical and data interpretation skills.
- Ability to make campaign decisions based on performance data.
- Good understanding of e-commerce funnels, landing pages, offers, and conversion optimization.
- Proficiency in Excel/Google Sheets and performance reporting.
Key Performance Indicators (KPIs)
Performance will be evaluated on ROAS/Blended ROAS, CAC, CPA, conversion rate, paid advertising revenue, advertising spend efficiency, campaign scaling and profitability, creative testing, and reporting accuracy.
Preferred Candidate
We are looking for an execution-focused professional who can independently own campaigns from setup and tracking to daily optimization, creative testing, reporting, and profitable scaling.
Salary: ₹3,00,000–₹4,00,000 per annum
Job Type: Full-Time
How to Apply
Interested candidates can apply by sharing their updated resume:
Contact: 9625032155
Email: [email protected]
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
