Job Description: UGC Content Creator – Food Production & Consultancy
Position: UGC Content Creator
Department: Marketing & Brand Communications
Location: On-site
Employment Type: Full-Time / Part-Time / Freelance
About the Role
We are looking for a creative and passionate UGC Content Creator to develop engaging, authentic, and informative content for our food production and consultancy business. The ideal candidate will create content that showcases our food products, manufacturing processes, industry expertise, client success stories, and food innovation solutions across social media and digital platforms.
Key Responsibilities
- Create high-quality short-form and long-form content for social media platforms including Instagram, LinkedIn, Facebook, YouTube, and TikTok.
- Develop engaging videos, reels, testimonials, product showcases, behind-the-scenes content, and educational food industry content.
- Visit production facilities (when required) to capture photos and videos of food manufacturing processes, quality control measures, and product development activities.
- Collaborate with food technologists, consultants, and marketing teams to translate technical concepts into audience-friendly content.
- Write scripts, captions, and content copy aligned with brand messaging.
- Edit videos and images using industry-standard editing tools.
- Stay updated on food industry trends, consumer preferences, and social media best practices.
- Manage content calendars and ensure timely content delivery.
- Support employer branding and client acquisition campaigns through creative storytelling.
Required Qualifications
- Bachelor's degree in Marketing, Mass Communication, Journalism, Food Technology, Hospitality, or a related field (preferred).
- 1–3 years of experience in content creation, social media management, or digital marketing.
- Strong understanding of social media platforms and content trends.
- Excellent photography, videography, and video editing skills.
- Ability to create engaging content around food products, food manufacturing, and consultancy services.
- Strong communication, storytelling, and presentation skills.
- Proficiency in tools such as CapCut, Canva, Adobe Premiere Pro, Photoshop, or similar platforms.
Preferred Qualifications
- Experience working with food brands, FMCG companies, restaurants, food manufacturers, or food consultants.
- Basic understanding of food safety, quality standards, and food production processes.
- Experience creating B2B and B2C content.
- Knowledge of LinkedIn content strategy and professional brand-building.
Key Skills
- UGC Content Creation
- Food Photography & Videography
- Video Editing
- Social Media Management
- Storytelling & Copywriting
- Content Planning
- Brand Communication
- Trend Analysis
- Creative Direction
Key Deliverables
- Daily/weekly social media content.
- Product showcase videos and reels.
- Factory and production process content.
- Client testimonials and case studies.
- Educational content related to food production, food safety, product development, and industry trends.
- Content supporting lead generation and brand awareness campaigns.
KPIs
- Engagement rate and audience growth.
- Content reach and impressions.
- Lead generation from social media channels.
- Video views and watch time.
- Content production consistency and quality.
Application Requirement:
Candidates should submit a portfolio containing food-related content samples, social media handles, video editing work, and examples of previous UGC campaigns.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
