About the Role
We are looking for an experienced and results-driven Senior Digital Marketing Manager to lead our digital growth initiatives. The ideal candidate will have strong expertise in Meta Ads, SEO, mobile app download campaigns, marketing automation, and customer engagement strategies.
Key ResponsibilitiesPaid Advertising & Performance Marketing
- Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage and scale app download campaigns across Meta and other digital platforms.
- Monitor campaign performance, analyze metrics, and improve ROI.
- Conduct audience research, targeting, retargeting, and conversion optimization.
Search Engine Optimization (SEO)
- Develop and implement on-page and off-page SEO strategies.
- Perform keyword research and competitor analysis.
- Improve website rankings, organic traffic, and lead generation.
- Coordinate with content and development teams to implement SEO best practices.
App Marketing & User Acquisition
- Create and manage mobile app install and user acquisition campaigns.
- Track app installs, user engagement, retention, and conversion metrics.
- Optimize campaigns to reduce Cost Per Install (CPI) and improve user quality.
Marketing Automation
- Set up automated customer journeys and engagement workflows.
- Configure automatic replies and follow-up messages for app downloaders and leads.
- Integrate CRM, email marketing, WhatsApp, and push notification systems.
- Monitor automation performance and improve customer engagement rates.
Analytics & Reporting
- Manage Google Analytics, Meta Business Manager, Google Search Console, and other marketing tools.
- Prepare weekly and monthly performance reports.
- Identify growth opportunities through data analysis and testing.
Requirements
- 5+ years of experience in digital marketing and performance marketing.
- Strong expertise in Meta Ads Manager and Facebook App Install Campaigns.
- Proven experience in SEO and website optimization.
- Experience with mobile app marketing and user acquisition campaigns.
- Knowledge of marketing automation tools, CRM systems, and customer engagement platforms.
- Strong analytical and reporting skills.
- Excellent communication and project management abilities.
Preferred Qualifications
- Google Ads Certification.
- Meta Blueprint Certification.
- Experience with Appsflyer, Firebase, Adjust, or similar mobile attribution platforms.
- Experience in WhatsApp Business API automation and customer journey mapping.
Benefits
- Competitive salary.
- Performance-based incentives.
- Career growth opportunities.
- Dynamic and innovative work environment.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
Work Location: In person
