GreyBath Technology is looking for an experienced Performance Marketing Lead who can generate high-intent leads, improve campaign performance, and deliver measurable business growth.
The candidate should have strong hands-on experience in SEO, Google Ads, Meta/Facebook Ads, email marketing, WhatsApp campaigns, lead generation, and campaign optimisation.
We are looking for someone who focuses on quality leads and actual conversions, not only impressions, clicks, or vanity metrics.
Key Responsibilities
- Plan and execute performance marketing strategies across Google Ads and Meta Ads
- Manage SEO activities to improve organic traffic and search rankings
- Generate high-intent and relevant leads for different campaigns
- Plan and execute email and WhatsApp marketing campaigns
- Monitor campaign budgets, cost per lead, conversion rate, and return on ad spend
- Analyse lead quality and improve targeting based on actual results
- Conduct A/B testing for advertisements, landing pages, audiences, and campaign creatives
- Track campaign performance using Google Analytics, Search Console, and other reporting tools
- Coordinate with the design, content, and development teams
- Prepare regular performance reports with clear recommendations
- Improve organic growth through search, referrals, reviews, and other channels
- Continuously identify new opportunities to improve lead generation and conversions
Required Skills and Experience
- 3–5 years of relevant experience in performance marketing
- Strong expertise in SEO and organic growth strategies
- Hands-on experience in Google Ads and Meta/Facebook Ads
- Experience in lead-generation campaigns and conversion optimisation
- Understanding of Google Analytics, Google Search Console, and campaign tracking
- Strong analytical and data interpretation skills
- Ability to manage multiple campaigns and deadlines
- Self-motivated, result-oriented, and accountable
- Strong written and spoken English communication
- Experience in email and WhatsApp marketing will be preferred
What We Expect
- A clear focus on lead quality, not only lead volume
- Ability to take complete ownership of marketing campaigns
- Practical knowledge of reducing cost per lead and improving conversion rates
- Regular reporting with actionable insights
- Strong coordination and communication with internal teams and clients
Compensation
Competitive salary based on experience, skill set, and interview performance.
Pay: ₹40,000.00 - ₹90,000.00 per month
Benefits:
Work Location: In person
