Experience Required: Minimum 3+ Years
Employment Type: Full-Time
We're looking for a results-driven Ads Campaign Specialist with at least 3* years of hands-on experience* in planning, executing, and optimizing high-performing digital advertising campaigns. The ideal candidate should have a proven track record of generating quality leads and maximizing ROI across multiple advertising platforms.
Key Responsibilities
- Develop, launch, and manage high-budget advertising campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn Ads, and YouTube Ads.
- Plan and execute lead generation, conversion, and brand awareness campaigns.
- Optimize campaign performance through audience segmentation, A/B testing, bid strategies, and budget allocation.
- Analyze campaign metrics including CPC, CPL, CPA, CTR, ROAS, and conversion rates to improve performance.
- Implement tracking using Meta Pixel, Google Tag Manager, Google and conversion APIs.
- Create detailed performance reports and provide actionable insights for continuous campaign improvement.
- Collaborate with the creative and content teams to develop high-converting ad creatives and landing pages.
- Stay updated with the latest advertising trends, platform updates, and industry best practices.
Key Responsibilities
Develop, launch, and manage high-budget advertising campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn Ads, and YouTube Ads.
Plan and execute lead generation, conversion, and brand awareness campaigns.
Optimize campaign performance through audience segmentation, A/B testing, bid strategies, and budget allocation.
Analyze campaign metrics including CPC, CPL, CPA, CTR, ROAS, and conversion rates to improve performance.
Create detailed performance reports and provide actionable insights for continuous campaign improvement.
Collaborate with the creative and content teams to develop high-converting ad creatives and landing pages.
Stay updated with the latest advertising trends, platform updates, and industry best practices.
Required Skills & Qualifications
Minimum 3 years of proven experience managing paid advertising campaigns.
Strong expertise in Meta Ads Manager and Google Ads.
Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, and Conversion API.
Strong understanding of sales funnels, retargeting strategies, audience building, and conversion optimization.
Excellent analytical, reporting, and problem-solving skills. Experience handling substantial monthly advertising budgets is preferred.
Google Ads and Meta certifications are an added advantage.
What We're Looking For A data-driven marketer who is passionate about performance marketing. Someone who can independently manage campaigns and consistently generate high-quality leads with measurable results.
A proactive team player with excellent communication and strategic thinking skills.
If you're confident in delivering exceptional campaign performance and driving business growth through paid advertising, we'd love to hear from you.
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
