We are looking for a dynamic and creative Social Media & Marketing Manager to lead our brand presence , drive customer engagement, and maximize revenue through strategic marketing initiatives for our group of hotels in Chandigarh tricity.
Key Responsibilities
- Digital & Social Media Marketing
- Develop, manage, and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
- Create engaging content, campaigns, and promotions aligned with the hotel’s brand identity.
- Monitor trends, track analytics, and optimize campaigns for higher reach and engagement.
- Performance Marketing & PPC
- Plan and manage paid advertising campaigns (Google Ads, Meta Ads, Display & Retargeting).
- Optimize ad performance to maximize ROI, bookings, and inquiries.
- Conduct keyword research, A/B testing, and regular reporting.
- Marketing Strategy & Branding
- Develop and execute integrated marketing campaigns to promote rooms, restaurants, banquets, and events.
- Build partnerships with influencers, agencies, and local businesses for brand amplification.
- Ensure consistency in branding across digital, print, and offline channels.
- Content & Communication
- Oversee creation of marketing collaterals including brochures, flyers, newsletters, and promotional videos.
- Manage email marketing campaigns to enhance guest loyalty and retention.
- Drive storytelling and PR activities to strengthen brand visibility.
- Analytics & Reporting
- Track marketing performance metrics (CPC, CTR, ROI, engagement, conversions).
- Provide regular performance reports and suggest improvements.
Qualifications & Skills
- 3–6 years of experience in digital marketing, preferably in the hospitality sector.
- Strong knowledge of PPC, SEO, SEM, Google Analytics, and paid campaigns.
- Creative mindset with hands-on experience in content creation and social media management tools.
- Strong communication, analytical, and leadership skills.
- Ability to work independently and manage multiple campaigns simultaneously.
Job Type: Full-time
Pay: ₹20,000.00 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Health insurance
- Provident Fund
Work Location: In person
