Job Summary
IITIL is seeking a results-driven Lead Generation Head to build and lead a scalable demand-generation engine that supports pipeline and revenue growth.
The role will own acquisition strategy, integrated campaigns, account-based marketing, digital channels, lead nurturing, sales alignment, and performance optimization across IITIL’s technology services.
The ideal candidate combines strategic thinking, hands-on campaign execution, strong analytical skills, and proven experience generating enterprise B2B technology opportunities.
Key ResponsibilitiesLead Generation Strategy
- Own IITIL’s demand- and lead-generation strategy aligned with revenue goals.
- Define target markets, ideal customer profiles, buyer personas, and account segments.
- Build acquisition programs across inbound, outbound, paid, organic, partner, event, and account-based channels.
- Set lead, pipeline, conversion, and campaign-performance targets.
Campaign and Digital Acquisition
- Plan and execute integrated campaigns across email, social media, paid media, landing pages, webinars, events, and outbound channels.
- Lead paid search, paid social, retargeting, display, and content-syndication programs.
- Optimize audiences, offers, messaging, landing pages, forms, and conversion journeys.
- Manage channel budgets and improve cost per lead, conversion rates, and return on investment.
Account-Based Marketing and Lead Nurturing
- Partner with sales teams to identify and engage high-value accounts.
- Develop personalized account-based marketing programs by industry, region, and buying stage.
- Build segmented email campaigns and automated nurturing journeys.
- Improve account engagement, meeting generation, opportunity creation, and pipeline progression.
Sales Alignment and Lead Management
- Define marketing-qualified and sales-qualified lead criteria with sales leadership.
- Establish lead scoring, routing, follow-up, acceptance, and feedback processes.
- Monitor lead response times and conversion across channels, campaigns, and sales stages.
- Improve lead quality through better targeting, enrichment, scoring, and sales feedback.
Performance and Analytics
- Track leads, qualified opportunities, conversions, pipeline, revenue attribution, and acquisition costs.
- Forecast lead and pipeline contribution.
- Identify funnel bottlenecks and recommend corrective actions.
- Present campaign performance, risks, and growth opportunities to leadership.
Team and Technology Management
- Build and manage teams across campaign management, paid media, email marketing, account-based marketing, and marketing operations.
- Partner with CRM and Analytics teams to improve tracking, attribution, reporting, and automation.
- Manage agencies, media partners, data providers, budgets, and marketing technology platforms.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Technology, Economics, or a related field.
- 10+ years of experience in demand generation, lead generation, growth marketing, digital acquisition, or B2B marketing.
- 5+ years of experience managing lead-generation teams and budgets.
- Proven experience generating qualified pipeline for B2B technology, SaaS, IT services, consulting, or enterprise solutions.
- Strong knowledge of account-based marketing, paid media, email marketing, lead nurturing, and funnel management.
- Experience with CRM, marketing automation, advertising, analytics, and attribution platforms.
- Strong understanding of enterprise buying cycles and multi-stakeholder sales processes.
- Strong analytical, commercial, project-management, communication, and sales-alignment skills.
Preferred Skills
- Demand-generation strategy
- Account-based marketing
- Paid search and paid social
- Email marketing and lead nurturing
- Lead scoring, routing, and qualification
Work Location: Remote
