Location: [Hybrid - Chennai]
Salary: ₹30,000 – ₹40,000 per month
Experience Required: Minimum 2+ years in Meta Ads within a digital marketing agency
Role Overview
We are looking for a performance-driven marketer to lead and scale Meta Ads campaigns across multiple client accounts.
This role is responsible for:
- Discovery of Client Marketing Goals & Strategy Building
- Data-driven campaign execution
- Creative performance direction
- Tracking, measurement & reporting
- Optimization & scaling
You will act as the bridge between client goals, creative strategy, and performance outcomes
Must-Have Requirements
- Minimum 2 years of hands-on Meta Ads experience in a digital marketing agency
- Proven experience managing lead generation campaigns
- Experience handling multiple client accounts simultaneously
- Confidence in client communication and performance reporting
Key Responsibilities
Discovery of Client Marketing Goals & Strategy Building
- Understand clients business model, revenue goals, products/services, and target audience
- Define performance KPIs aligned with business outcomes
- Create strategic Meta Ads roadmap for each client
Market Research & Creative Direction
- Conduct competitor analysis and Identify winning ad angles and messaging directions
- Provide clear creative briefs to script writers and design teams
- Continuously review ad creative performance and recommend improvements
Ad Setup & Campaign Execution
- Meta Ad account setup & structure planning
- Pixel setup, event configuration, and tracking validation
- Build and manage multiple campaigns, ad sets, and testing structures
Optimization, Scaling & Performance Management
- Monitor campaign metrics daily (CPL, CPA, ROAS, CTR, CPM, CVR)
- Scale winning campaigns systematically using data
Measurement & Tracking
- Ensure accurate tracking using Pixel, GA4, and GTM
- Conduct Monthly Performance Audits:
1. Review KPIs
2. Identify improvement areas
3. Define next action steps
Reporting & Client Communication
- Present bi-weekly performance reports
- Translate data into clear business insights
- Handle performance review calls confidently
- Recommend growth strategies based on data
Who This Role Is For
- Someone who thinks in numbers, not vanity metrics
- Someone who can connect data with creative strategy
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Work from home
Education:
Experience:
- Meta Ads: 2 years (Required)
Location:
- Chennai, Tamil Nadu (Chennai, Chennai District) (Required)
Work Location: Hybrid remote in Chennai, Tamil Nadu (Chennai, Chennai District)
