Designation: Marketing Lead
Work Type: WFO only
Nature of Job: Full-time permanent opportunity
JOB DESCRIPTION:
We are seeking a highly skilled and motivated Marketing Manager with a focus on B2B lead generation to join our dynamic team. The ideal candidate will have a proven track record of developing and executing successful marketing strategies tailored to the B2B sector. The Marketing Manager will play a crucial role in driving qualified leads, fostering client relationships, and enhancing the overall brand presence in the B2B market.
RESPONSIBILITIES:
1. Inbound Marketing Strategy:
- Develop and implement inbound strategies for lead generation and audience growth.
- Optimize content funnels to drive traffic, engagement, and conversions.
2. Content Development & Campaign Delivery:
- Oversee the creation of marketing assets such as whitepapers, guides, landing pages, and e-books with turnaround times as short as two days.
- Manage editorial calendars for newsletters and publications, ensuring relevance and timely delivery.
3. LinkedIn Marketing & Branding:
- Drive organic and paid LinkedIn strategies to build brand visibility and thought leadership.
- Manage content for founders’ LinkedIn pages to attract and engage target audiences.
4. Sales Enablement:
- Develop sales support materials such as case studies, pitch decks, and campaign reports to strengthen client conversations.
5. Go-To-Market Strategy:
- Plan and execute GTM strategies for new services and publication launches.
6. Stakeholder & Team Management:
- Collaborate closely with directors, sales teams, and creative teams to ensure marketing alignment with business goals.
- Manage internal workflows and oversee cross-functional teams to meet project timelines.
Qualifying criteria:
· Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
· 5+ years of experience in B2B marketing roles.
· Strong portfolio of past campaigns, content strategies, or marketing initiatives.
· Proven experience in B2B marketing, preferably in lead generation and/or media/publications.
· Strong understanding of inbound marketing, SEO, content strategy, and newsletter growth.
· Expertise in LinkedIn marketing (organic & paid).
· Ability to create and manage high-quality marketing assets under tight deadlines.
· Strong stakeholder management and communication skills.
· Experience in team leadership and cross-functional coordination.
Pay: ₹9,019.83 - ₹55,000.00 per month
Work Location: In person
