We are looking for a creative and result-oriented Brand Manager to drive brand growth by
developing effective brand strategies, managing brand design and packaging, and executing
impactful marketing initiatives. The ideal candidate should have a strong understanding of
consumer behavior, product branding, and market trends.
Key Responsibilities:
- Develop and execute brand strategies to strengthen brand positioning and business growth.
- Lead brand design and development, including packaging, labels, product communication, and marketing collaterals.
- Plan and execute new product launches with cross-functional teams.
- Manage ATL, BTL, Digital, and Trade Marketing campaigns.
- Conduct market research, consumer insights, and competitor analysis.
- Coordinate with creative agencies and internal stakeholders
- Monitor brand performance, budgets, campaign effectiveness, and ROI.
- Ensure brand consistency across all customer touchpoints.
Required Skills:
- 4-6 Years of experience in beauty & personal care, Cosmetic, or FMCG industry.
- Strong knowledge of Brand Management, Product Marketing, and Consumer Insights.
- Experience in brand design, packaging development, and product launches.
- Experience managing ATL, BTL, Digital, and Trade Marketing campaigns.
- Excellent project management, communication, and stakeholder management skills.
- Strong analytical and strategic thinking abilities.
Pay: ₹45,000.00 - ₹75,000.00 per month
Work Location: In person
