Position Overview
We are looking for a proactive and target-oriented Business Development Executive with prior experience in Digital Marketing (DM) to join our team. The ideal candidate should understand digital marketing services, be confident in client communication, and have the ability to generate leads, convert prospects, and build long-term client relationships.
Key Responsibilities
- Business Development & Lead Generation
- Identify and generate new business opportunities through cold calling, LinkedIn, email outreach, references, and other channels.
- Research potential clients and identify businesses that can benefit from digital marketing services.
- Maintain and regularly update the lead database and sales pipeline.
- Client Acquisition
- Connect with potential clients and understand their business requirements, marketing goals, and challenges.
- Pitch suitable digital marketing services based on the client's requirements.
- Conduct follow-ups and manage the complete sales cycle from lead generation to conversion.
- Digital Marketing Knowledge
- Have a good understanding of services such as Performance Marketing, Social Media Marketing, SEO, Google Ads, Meta Ads, Content Marketing, Website Development, and Branding.
- Understand basic digital marketing metrics and terminology to effectively communicate with clients.
- Coordinate with the internal marketing team to prepare relevant proposals and strategies.
- Client Relationship Management
- Build and maintain strong relationships with existing and potential clients.
- Act as a point of contact during the pre-sales process.
- Ensure timely communication and follow-ups with prospects.
- Sales & Revenue
- Achieve monthly and quarterly lead-generation and sales targets.
- Prepare proposals, quotations, presentations, and commercial discussions.
- Negotiate with clients while maintaining company pricing and profitability.
- Market Research
- Monitor competitors, industry trends, and emerging digital marketing opportunities.
- Identify new sectors, businesses, and potential client segments for business growth.
- Reporting & CRM Management
- Maintain accurate records of leads, calls, meetings, follow-ups, and conversions.
- Prepare regular sales and business development reports for management.
- Keep the CRM/lead management system updated.
Required Skills
- Strong communication and interpersonal skills.
- Good understanding of Digital Marketing and agency services.
- Strong sales, negotiation, and persuasion skills.
- Excellent follow-up and relationship-building abilities.
- Ability to understand client requirements and recommend appropriate services.
- Good presentation and proposal-making skills.
- Target-oriented and self-motivated approach.
- Good knowledge of MS Excel/Google Sheets and CRM tools.
- Ability to work independently as well as with cross-functional teams.
Experience Required
- 1–3 years of experience in Business Development, Sales, Client Acquisition, or Digital Marketing.
- Prior experience in a Digital Marketing Agency will be preferred.
- Candidates with experience in DM + Sales/Business Development will have an added advantage.
Qualification
- Bachelor's degree in Marketing, Business Administration, Management, or a related field.
- Relevant Digital Marketing/Sales experience will be considered an advantage.
Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Number of client meetings/demos conducted.
- Lead-to-client conversion rate.
- Monthly revenue generated.
- Client acquisition cost and sales efficiency.
- Follow-up and pipeline management.
- Achievement of monthly/quarterly sales targets.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
