GTM Marketing Consultant – EduTech
(GTM) Marketing Consultant who understands how to acquire students and parents in the education ecosystem — someone who has "been there, done that" with companies like BYJU'S, Vedantu, Growing Star, or similar edtech/tuition brands.
Role Overview
We're looking for a GTM Marketing Consultant to own and drive student acquisition strategy for the US Market — from market mapping and channel strategy to on-ground activation and performance tracking. This is a high-impact role for someone who has previously built or scaled GTM playbooks in the tuition/edtech space and understands the nuances of parent-led buying decisions.
Key Responsibilities
- GTM Strategy & Planning: Design and execute the US go-to-market plan — covering district-wise prioritization, seasonality (academic calendar, exam cycles), and competitive positioning against players like BYJU'S, Vedantu, Growing Star.
- Demand Generation: Plan and run multi-channel acquisition campaigns (digital + offline) including Meta/Google Ads, YouTube, WhatsApp marketing, local influencer/tutor partnerships, and school/community tie-ups.
- Funnel & Conversion Ownership: Work closely to optimize the lead-to-enrollment funnel; set up tracking for CAC, conversion rate, and LTV by channel and district.
- Partnerships: Identify and build partnerships with (teachers, YouTubers, local personalities) to drive trust-based acquisition.
- Competitive Intelligence: Track regional competitors' pricing, offers, and campaigns; recommend counter-positioning.
- Reporting: Present weekly/monthly GTM performance dashboards to leadership with clear ROI and channel-mix recommendations.
Ideal Candidate Profile
- 4–8 years of experience in GTM, growth marketing, or demand generation, with at least 2+ years in the edtech/online tuition industry.
- Prior experience at companies such as BYJU'S, Growing Star, Vedantu, Extramarks, Toppr, Whitehat Jr, or similar tuition/coaching platforms is strongly preferred.
- Deep understanding of the US NRI education market — parent psychology, board exam trends.
- Fluency in English; ability to create or guide creation of localized marketing content.
- Hands-on experience with performance marketing tools (Meta Ads Manager, Google Ads), CRM/lead management tools, and basic analytics (GA4, Mixpanel, or similar).
- Experience managing or coordinating with field sales/counselor teams in a lead-gen-to-conversion model.
- Strong stakeholder management and ability to work independently as a consultant with minimal hand-holding.
- Entrepreneurial mindset — comfortable building playbooks from scratch in a fast-scaling environment.
Pay: From ₹45,068.45 per month
Work Location: In person
