Marketing Manager (Offline) – Wedding Industry
Job Summary:
An Offline Marketing Manager is responsible for planning and executing on-ground marketing activities to promote wedding services or products, generate leads, and increase brand visibility.
Key Responsibilities:
· Plan and execute offline marketing campaigns.
· Organize and participate in wedding exhibitions, bridal fairs, and promotional events.
· Build partnerships with wedding planners, banquet halls, photographers, decorators, and other vendors.
· Coordinate branding activities such as hoardings, print advertisements, brochures, and flyers.
· Manage local promotions and activation campaigns.
· Track campaign performance and lead generation.
· Coordinate with the sales team to convert marketing leads into customers.
· Manage marketing budgets and vendor relationships.
Required Skills:
· Strong communication and networking skills.
· Event planning and coordination.
· Vendor management.
· Budget management.
· Negotiation skills.
· Knowledge of the wedding and events industry.
· Basic understanding of CRM and Microsoft Office.
Preferred Qualifications:
· Bachelor's degree in Marketing, Business Administration, or a related field.
· 3–7 years of experience in offline marketing, preferably in weddings, events, hospitality, or luxury retail.
KPIs:
· Number of qualified leads generated.
· Event ROI.
· Brand visibility and reach.
· Partnership growth.
· Customer acquisition cost.
· Conversion rate from offline campaigns.
This role is ideal for someone who enjoys networking, organizing events, and building relationships within the wedding ecosystem.
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Pay: ₹50,000.00 - ₹60,000.00 per month
Work Location: In person
