Job Summary
Lead the Sales & Marketing function to achieve sustainable business growth by expanding the Business-to-Business network, increasing market share, strengthening the brand, and delivering profitable revenue across India.
Roles & Responsibilities
1. Business Strategy
v Develop annual and quarterly sales & marketing strategies.
v Prepare sales forecasts, budgets and business plans.
v Identify new markets, states, and business opportunities.
v Drive sustainable revenue and profitability.
2. Sales Management
v Achieve monthly, quarterly, and annual sales targets.
v Build and manage corporate clients, manufacturers, traders and channel partners
v Develop state-wise sales plans and monitor execution.
v Improve product placement and market penetration.
v Ensure timely collections and healthy receivables.
3. Marketing Management
v Develop branding and promotional campaigns.
v Plan product launches and market activation programs.
v Manage exhibitions, Client meetings and demonstrations.
v Coordinate digital marketing, print media, and social media activities.
v Strengthen the Sathyam Kissan Care brand across all markets.
4. Team Leadership
v Recruit, train, mentor, and evaluate sales teams.
v Set KPIs and KRAs for Regional Managers, Area Managers, and Executives.
v Conduct regular review meetings and coaching sessions.
v Build a high-performance, customer-focused sales culture.
5. Channel Development
v Develop and expand the B2B sales network by identifying and appointing corporate clients, manufacturers, traders and channel partners.
v Build and maintain strong business relationships with corporate customers, manufacturers, traders, and key channel partners to drive long-term business growth.
v Identify new business opportunities and expand into new markets and customer segments.
v Negotiate pricing, commercial terms, and business agreements with corporate clients and channel partners.
6. Customer Relationship Management
v Build long-term relationships with corporate clients, manufacturers, traders and channel partners.
v Handle key customer negotiations.
v Resolve customer complaints promptly.
v Improve customer retention and repeat business
7. Product & Market Development
v Work with the R&D team on new product development.
v Collect market intelligence and competitor information.
v Recommend pricing and product improvements.
v Identify new segments and market opportunities.
8. Financial Responsibility
v Prepare annual sales budgets.
v Control sales and marketing expenses.
v Improve contribution margins.
v Monitor receivables and working capital.
v Deliver profitable business growth.
9. Performance Monitoring
v Sales vs. Target
v State-wise Performance
v Product-wise Sales
v Client Growth
v Collection Efficiency
v Gross Margin
v Market Share
v Sales Team Productivity
10. Coordination
v Supply Chain
v Finance & Accounts
v HR
v R&D
v Customer Service
11. Compliance
v Ensure compliance with company policies.
v Follow applicable Bio-fertilizer and Agri-input regulations.
v Maintain ethical sales and marketing practices.
Key Performance Indicators (KPIs)
Ø Annual Sales Achievement (%)
Ø Revenue Growth
Ø Gross Profit
Ø New Lead Appointments
Ø Active Customer Growth
Ø Collection Efficiency
Ø Customer Retention Rate
Ø Product Launch Success
Ø Market Share Growth
Ø Sales Forecast Accuracy
Ø Team Productivity
Ø Employee Retention
Authority
Ø Recommend appointment of distributors and dealers.
Ø Approve sales plans within delegated authority.
Ø Recommend pricing, promotional schemes and incentive programs.
Ø Lead sales and marketing recruitment decisions.
Required Skills
Ø Strategic Sales Leadership
Ø B2B Channel Management
Ø Negotiation & Relationship Building
Ø Business Planning
Ø Marketing Strategy
Ø Team Development
Ø Financial Acumen
Ø Data Analysis
Ø Communication & Presentation
Ø Decision Making
Ø Problem Solving
Qualification
Ø MBA (Marketing) / MBA (Agri Business Management) / B.Sc. Agriculture / M.Sc. Agriculture or equivalent.
Ø 12–15 years of experience in the Agri-input industry, with at least 5 years in a senior leadership role.
Ø Experience in fertilizers, biologicals, crop nutrition, crop protection, or allied agricultural products.
Success Measures
· Consistent achievement of sales targets.
· Expansion of Clients network.
· Strong brand visibility.
· Profitable business growth.
· High customer satisfaction.
· High-performing sales organization.
Pay: ₹65,000.00 - ₹70,000.00 per month
Benefits:
Work Location: In person
