Job Description
Position: Graphic Designer & Video Editor
Department: Marketing
Industry: E-commerce Healthcare / Nutraceuticals / Wellness
Location: Madurai
Employment Type: Full-Time
Job Summary
We are looking for a creative and detail-oriented Graphic Designer & Video Editor to create compelling visual content that enhances our brand presence across digital platforms. The ideal candidate will design engaging marketing creatives and edit high-quality videos for healthcare, wellness, nutraceutical, skincare, and e-commerce campaigns. The role requires creativity, strong design skills, storytelling ability, and an understanding of digital marketing trends.
Key ResponsibilitiesGraphic Design
- Design creatives for social media platforms (Instagram, Facebook, LinkedIn, YouTube, X, etc.).
- Create banners, posters, brochures, flyers, product catalogs, and promotional materials.
- Design website banners, landing page creatives, and e-commerce assets.
- Develop product packaging concepts, labels, and branding materials.
- Design email marketing creatives and promotional campaigns.
- Ensure brand consistency across all marketing materials.
- Create infographics and educational healthcare visuals.
Video Editing
- Edit promotional, product, testimonial, educational, and brand videos.
- Create short-form videos and reels for social media.
- Add motion graphics, transitions, subtitles, animations, and sound effects.
- Optimize videos for YouTube, Meta Ads, Google Ads, and e-commerce platforms.
- Produce product demo videos and healthcare awareness content.
- Collaborate with the marketing team to create campaign videos.
E-commerce Support
- Design product listing images following marketplace guidelines.
- Create Amazon, Flipkart, and D2C website creatives.
- Enhance product images through retouching and background removal.
- Design festival and promotional campaign creatives.
- Support product launch campaigns with visual assets.
Brand & Marketing
- Work closely with Digital Marketing, Content, SEO, and Social Media teams.
- Maintain a consistent visual identity across all platforms.
- Stay updated with current design trends, AI tools, and digital marketing practices.
- Manage multiple projects while meeting deadlines.
Required Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe After Effects
- Canva Pro
- Figma
- CapCut
- Motion Graphics
- Typography & Color Theory
- Image Retouching
- Storyboarding
- Social Media Creative Design
- Product Photography Editing
AI Tools (Preferred)
- ChatGPT
- Adobe Firefly
- Midjourney
- Canva AI
- Runway ML
- Kling AI
- Pika Labs
- CapCut AI
Qualifications
- Bachelor's degree or Diploma in Graphic Design, Visual Communication, Multimedia, Animation, Fine Arts, or a related field.
- 2–7 years of experience in graphic design and video editing.
- Experience in healthcare, nutraceutical, wellness, skincare, cosmetics, pharmaceutical, or e-commerce industries is preferred.
- A strong portfolio showcasing design and video editing projects is mandatory.
Preferred Skills
- Knowledge of Meta Ads creatives and Google Display Ads.
- Basic photography and videography skills.
- Familiarity with AI-powered content creation tools.
- Knowledge of healthcare branding and regulatory compliance is an added advantage.
Key Competencies
- Creativity and innovation
- Attention to detail
- Strong visual storytelling
- Time management
- Team collaboration
- Problem-solving
- Adaptability
- Communication skills
Key Performance Indicators (KPIs)
- Timely delivery of design and video projects.
- Quality and consistency of brand creatives.
- Engagement performance of social media creatives.
- Conversion-focused design for marketing campaigns.
- Accuracy in e-commerce product creatives.
- Adherence to brand guidelines.
- Contribution to campaign success and product launches.
What We Offer
- Opportunity to work in a fast-growing healthcare e-commerce company.
- Exposure to digital marketing and brand campaigns.
- Learning opportunities with AI-powered design tools.
- Career growth in branding, creative strategy, and digital marketing.
- Collaborative and innovative work environment.
Benefits:
Work Location: In person
